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Whole Foods: Everything wrong with Amazon in a store.

Posted in botch, business, shopping by commorancy on September 20, 2018

When Amazon bought Whole Foods in 2017, I wondered exactly what that meant for Whole Foods as a brand and as a store. In 2018, I have found out, and so have the store employees. It’s not exactly what you might have predicted. Let’s explore.

Drastic Changes on the Aisles

One thing is clear, Amazon isn’t keeping Whole Foods stagnant. No, sir. However… are the changes being made inside the stores great? In many cases, no.

At one time, Whole Foods had a huge aisle of bulk tea ingredients. Today, they have maybe 10-15 jars total. Most of the jars are of the caffeinated varieties. Other than loose Rooibos, there was very little in the way of herbal tea ingredients. Whole Foods was the only real place where you could go get bulk tea ingredients. I was sadly disappointed at the state of affairs in visiting Whole Foods this weekend. The sad handful of jars seemed off, but I guess that’s what Bezos wants. In fact, the whole store seemed a little off.

Another department that has undergone drastic remodeling is the health and beauty area. Where they once carried clothing, scarfs, plush toys, mounds of loose organic soaps and various other eclectic HBA goods, today the area is nearly barren with only tiny amounts of certain items. They’ve also decided to do away with the HBA counter and rebuild a new kiosk for Customer Service there, so they can put in more cash registers. As if they need more registers… they barely man the ones they already have.

One other area of HBA (and other products) is product reformulations. I had been using the Whole Foods house brand of 365 glycerin bar soaps. Recently, I purchased new bars only to find a new label. After opening one of the soap bars I noticed a change in the fragrance. Clearly, Amazon is trying to cut costs by changing manufacturing of some of their house brands to new manufacturers.

I’ve also found other brands of products which have now changed. Where once Whole Foods had carried specific brands for years, these are now gone, no where to be found.  Whole Foods was really the only place that stocked these brands. I can’t imagine what this has done to those brand sellers. Whole Foods was likely their lifeblood. Without Whole Foods, they’re dead in the water. Safeway has never considered ordering those brands and likely never will. Good luck trying to find those brands ever again as those manufacturers are likely out of business.

Also, Amazon has started adding in small lockup rollabouts stocking Echos, Fire Tablets and Kindles, among other electronic and gadgety things. This is a grocery store, not Best Buy.

Checkout Lanes

Another change is that the Express lanes were always open with at least 1 or 2 people manning them. In the last 2-4 months, this no longer is true. I’ve walked in in the morning or in the evening and the Express lanes are always closed. Now they are keeping a few regular registers open. Not sure what’s going on with this change, but it seems odd considering the majority of people unloading their carts had less than 10 items to buy. Express lanes make more sense.

Not All Changes Are Good

I never performed my whole house grocery shopping at Whole Foods. It was always too expensive for full cart shopping. I only visit Whole Foods for very specific items that I cannot find at Safeway or other supermarkets. Today, I do most of my grocery shopping at Target, to be honest. Since Target has fully built out a respectable grocery section, when combined with Cartwheel discounts and the extra 5% RedCard discount, it’s usually worth my while to grocery shop at Target. They may not be the cheapest at everything, but considering the amount of discounts I get there, it’s more than worth it in the end.

Why this diversion about Target? Because Amazon and Whole Foods are trying something similar, except they’re mostly failing at it. Certain sale items and items with blue cards give extra discounts if you’re an Amazon Prime member. Considering how few items actually end up on actually discounted with Prime, it’s really not worth it. If Amazon could see fit to offer something like Target’s 5% off the entire basket + extra discounts like with Cartwheel, it might be worth it. Even then, I still find Whole Foods prices to be well above where they should be and nowhere near competitive with Target.

Worse, while Amazon seems to have cut some quality products down in an attempt to make even more money, nearly all of the dry goods still suffer from what I call, “highender syndrome”. What that means is that these items are sold at prices that are intended to entice buyers of a certain affluence level or above and feel make them “special”. However, what I’ve personally found after trying these products is while the price is well above where it should be, these packaged foods when prepared are lackluster and mostly taste of cardboard. Anyone willing to shell out that kind of dough for cardboard food, I got a bridge to sell ya.

As this section began, not all changes are for the best. The changes that Amazon has been making to Whole Foods have been questionable and seemingly geared toward selling Amazon products in a retail store environment. Amazon, if you really want to open an Amazon store, then just open one. Don’t ruin Whole Foods to make it a platform for Amazon products.

Workers Seem Disenchanted

I spoke with one worker at Whole Foods recently who is just as disenchanted with Amazon’s changes as I am. One thing he mentioned was that before Amazon’s purchase, the store could restock individual items as necessary. This meant that items were almost never out of stock and aisles were always full. I certainly noticed this change recently. When I visited to buy my glycerin bars, I noticed the unscented bars were out of stock. I purchased a couple of the other bars to hold me over for a bit. I then visited a day later and they were still out of stock. I’d say all told, I visited the store about 3-4 times before I finally found them in stock.

This employee told me that after Amazon took over, Amazon’s changes stopped allowing individual item reorders. This leaves shelves bare of products until the next whole shipment arrives. This is one of the things I always liked about Whole Foods before Amazon. I could walk into the store and nearly be 100% certain that the item would be in stock. In fact, I can’t even remember a single time when I visited Whole Foods and those soap bars (or pretty much anything else.. especially house brand items) were out of stock before Amazon’s involvement.

Hot Food Bar Changes

At the hot food area, I spoke with another worker who was disenchanted to see the home cooked prepared meals area has disappeared. No longer can you find the hot foods like mashed potatoes, cooked lamb shanks, meat loaf, grilled veggies and other staple foods they carried there every day. Now they’re gone and have been replaced by a Pizza display area. If the food isn’t on the hot food buffet area, too bad, so sad. I always liked buying those mashed potatoes there. They were the best in the store. The mashed potatoes on the buffet bar were plain and flavorless, as is most of that hot food bar food. The home cooked food they made at the food counter was much, much tastier.

Shopping at Whole Foods

Amazon has made no efforts to reduce Whole Food’s overall prices. But, Amazon has done much to remove, change, reduce and limit availability of items. I’m uncertain of this chain’s longevity. One of the things about operating a higher end gourmet grocery store like Whole Foods is attention to customer service and attention to product detail. Amazon doesn’t get it. Draeger’s gets it. Piazza’s gets it. Bianchini’s gets it. I realize these are SF Bay Area high end gourmet markets, but I’m sure you have some like these in your area, too. Whole Foods used to get what it meant to be classed as a gourmet grocery store, but since Amazon, they don’t.

As for the store proper, the reduction in products, the change in brand formulations and removal of mainstay brands doesn’t say Amazon knows what Whole Foods is really about. You can’t just begin gutting the fundamentals that made this gourmet grocery store and expect it to survive. Amazon is playing with fire making these changes to Whole Foods this fast. So far, I still see a fair amount of people shopping here. With each and every product removal or switch, the store will lose more and more customers.  Those customers who once frequented looking for that specific item only available at Whole Foods will end up over at Draeger’s, Bianchini’s or Piazza’s (or any of a number of smaller high end markets).

I know I’m not the only person who stops shopping at places when they kill my favorite brands and products that I relied on. Amazon hasn’t yet fully killed my last remaining reasons to visit Whole Foods, but changing soap manufacturers doesn’t bode well for at least one of those products.  Let’s hope I can use the new formulation without skin problems. We’ll see. They’ve also changed their brand of unsweetened ketchup. Yes, they still carry it, but the new brand jar seems quite a bit smaller for the same price. So far, they still carry the Stevia liquid brand that I use and at a “reasonable” price.

Feedback and Thank You

If you’ve gotten this far into this article, I’d like to thank you for spending your time here reading Randocity articles. In this YouTube age with people putting their faces out there as hosts, I have also contemplated setting up a channel for Randocity. Each time I have considered this, I realize that writing this blog is what I enjoy about blogging. Vlogging has its own set of constraints, time sucks and technical problems that to me don’t seem very enjoyable, particularly buying all of the necessary equipment and spending hours editing videos together.

If your shopping experiences have changed as a result of Amazon’s purchase of and changes to Whole Foods stores, please leave a comment below explaining what problems you have encountered in your shopping experiences. I will consider extending this article to include quotes from various reader’s recent shopping experiences. I’m always interested in hearing reader feedback. If you work at Whole Foods and are willing to speak up, please leave a comment below.

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Rebuttal: Kelly Marie Tran’s NYT Op-Ed Piece

Posted in Employment, entertainment by commorancy on August 21, 2018

Rose and FinWhile I can’t identify with Kelly Marie Tran’s problems growing up as an Asian female as she describes in the New York Times, I definitely feel she has made some very empowering points regarding her observations. However, I also believe Ms. Tran missed some points that many Star Wars fans were trying to address within the Star Wars series. Let’s explore.

Haters Gonna Hate

It doesn’t matter much how much of a celebrity you are, you can’t please everyone. This is simply not possible. In fact, it’s not even worth trying. However, the bigger of a celebrity you become, the more of these folks will appear and attempt to make your life miserable. You can’t let them. This is why everyone needs to make a decision about social media and celebrity. I don’t know a specific number, but I’d venture to guess you’ll find at least 40% of the people at most social media sites spout some form of vitriol towards at least one or more people. Perhaps that number is even higher. While I personally believe vitriol has no place on social media, I acknowledge that it exists.

Judgmental Society

No matter who you are, you can’t let the vitriol define you.. not on Twitter, not on Facebook, not on YouTube, not on any other social site. Criticism is everywhere in every form everyday. It happens when you drive your car. It happens when you eat out at restaurants. It happens when you drink at a bar. It happens when you post pictures to Instagram. Simply… it happens. Everyone around you is always judging you.

People judge you for what you wear, how you look, how you walk, how you talk, how you act, what you say, your shoes, how your hair looks, your makeup… etc. People judge other people everyday. You can’t stop it. You can’t do anything about it. But, what you can do is ignore it.

I know it’s hard, particularly if people use cruel words that you read or that you can hear. However, you can’t live your life by other people’s judgement of you. You must live for yourself, not for anyone else. If you find someone who is particularly cruel or judgmental, eliminate them from your life. You don’t need Negative Nancys and Toxic Tommys around you. Simply cut those naysayers off. That doesn’t mean killing your entire social media presence, but it does mean actively using the moderation tools given by these sites to block those who only serve to harass you.

Constructive Criticism vs Prejudice

In any profession where you must perform, act, sing or even create visual art, your work will be criticized. Some people will like your work, some won’t. Many will be vocal about that criticism. As I said, you can’t please everyone. Criticism is the unpleasant part of the performing and visual arts. But, it doesn’t have to define you. When reading criticism, you must always review that criticism objectively. If you don’t, you’ll always assume that everything is a personal attack. Step back and see it for what it is, someone else’s problem. Not yours.

Someone who is looking at your work isn’t necessarily judging you personally, even if it may seem that way. If you put your acting skills up onto a silver screen, people will judge that work in the context of that entertainment. As I said, some will like it, some won’t. If you’re an actor and you don’t understand this concept, then you probably chose the wrong profession. The same goes for any other performing or visual artist.

Basically, if you can’t take criticism of your work, then you should consider a profession that doesn’t require putting so much of yourself out there to be judged in harsh ways.

What this all means… it seems Ms. Tran is a little bit too sensitive to be a celebrity in today’s Hollywood. It’s a rough business to begin with. If you feel dejected every time you release a film or because fans tongue lash you, then you’re way out of your element.

Star Wars fandom and Acting Roles

What’s worse, a lot of Star Wars fans can’t seem to distinguish an actor from the role they play. Ms. Tran did the best with the material she was handed by Rian Johnson. None of the vitriol aimed at her after the film’s release is in any way justified. However, being judged and criticized is part of being an actress and part of the Hollywood business. That is something you need to accept being in the public eye.

However, if Ms. Tran is guilty of anything in this, she’s guilty of not understanding the reason behind why the Star Wars team cast her in the role. This casting reason is not her fault, but it is her fault in failing to foresee and act on the potential problems caused by her being cast in that role. She states she was the first Asian female lead in a Star Wars movie. True. Though, we need to read on to find out why she might not want to be proud of that fact here.

I can fully understand Ms. Tran’s temporary blindness of insight she might have suffered after her agent told her she got the role. Seriously, who wouldn’t want to appear in a Star Wars movie? With that said, this franchise was already off on the wrong foot with the affirmative action program enacted by The Force Awakens casting folks. It was completely foreseeable that this program would both carry forward and escalate within The Last Jedi. To no one’s surprise, it did.

There was absolutely nothing wrong with Ms. Tran accepting a part in The Last Jedi… had the part been anything other than blatant attempt by the filmmakers to escalate an affirmative action program by creating a character and a role that didn’t need to exist. This is what Ms. Tran should have foreseen. This is what she should have understood about that role she accepted. This point was crystal clear to me the moment her final scene appears on the screen. This is what her gut should have told her before accepting the part. This is what her agent should have seen and explained to her. This is what she likely would have understood by reading the script in full. These were all mistakes made by her and the team around her. She was more than likely blinded by the words, Star Wars.

Film Roles can Backfire

Not every film role that an actor or actress accepts will be a success. Sometimes the filmed work never makes it into the final film. Sometimes the role is wrong for the actor. Sometimes roles occasionally end up backfiring on the actor or actress. This goes with the territory. No one can fully understand the consequences of a role they might accept until a film is released. However, an actor can usually ascertain if the filmmaker has created a part that is genuinely necessary to a film by reading the script. You can’t blindly take the word of any filmmaker, you need to read each script and understand the full role being offered.

In other words, as an actor, you shouldn’t jump into a part because it has a name like Star Wars which blinds you in excitement. You still need to do your due diligence to understand if the part fits with your personal ideals before accepting it. As an actor, you always want to be taken seriously. You don’t want yourself and your craft to become the butt of an inside joke only to become immortalized on the silver screen. You don’t want your craft to be taken advantage of by a filmmaker’s personal agenda. This is the reason that doing research about the project, even a high profile project like Star Wars, is extremely important.

In fact, this problem is not limited to the entertainment profession. You need to always research the company and the folks where you might consider working. If their company ideals don’t match with your own personal ideals, you likely won’t be happy in a job there.

Star Wars as a franchise

Rian Johnson broke away from the Star Wars mold by introducing a new lead character in the middle of an existing storyline. One might argue he introduced two of these. Yes, but kind of. Holdo was technically a dispensable secondary character. The new lead role was for a love interest to Fin, Rose Tico (Kelly Marie Tran). There’s a right way and a wrong way to introduce new lead characters into a narrative. Rian Johnson did it entirely the wrong way. Not only was the Rose Tico character’s presence entirely unnecessary for the greater narrative, Rose also served no real purpose in the side narrative. Rose’s presence, in fact, only served to distract the storytelling of the greater narrative.

That story and character problem is most definitely not the fault of Kelly Marie Tran. She didn’t have a hand in writing the character or the story to which the character is involved. That’s on Rian Johnson, Kathleen Kennedy and Disney. No, she simply acted the part on film. Unfortunately, many fans don’t understand this fine point in filmmaking. Instead, they see Ms. Tran as the problem. She’s not the problem, she’s the victim. She even admitted that, for a time, she also saw this as her problem.

In fact, the producers were the ones who sowed the seeds of affirmative action in this franchise and they followed through with its execution. That’s a production problem, not an actor problem.

Fans need to wake up and point their vitriol at the place where it belongs, at the producers and Disney. Leave the actors alone. They did their part by acting their role. Kelly Marie Tran performed her part admirably, all things considered. Their job is done. The producers, writers and directors must take the blame for anything related to the film itself, including casting and poor story choices.

Kelly Marie Tran’s Message

While I understand and agree with much of what Kelly Marie Tran describes in her New York Times article, I also agree that Ms. Tran needs to do a bit of soul searching and determine whether being an actress in Hollywood is her best career choice.

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Movie Dissection: Tron Legacy

Posted in entertainment, film, movies, reviews by commorancy on December 18, 2010

Updated: 1/7/2012 – Disney greenlights Tron Legacy sequel

To start off, I am a reasonably big fan of the original Tron film. Yes, the first Tron story was a bit of a letdown, but it worked for what it was. After all, it was the first film to use computer graphics to that level within a film.  Definitely a ground breaker.

Achievements

Tron Legacy is also a ground breaker once again, but much less so.  Its technological advancements in film are much more subtle.  A lot of people may not have thought about this, but Tron Legacy is the first film to use an actual actor’s likeness in a film to play the actor at a younger age using a CG head and real body. I had predicted that this would happen eventually, and here we are.  Tron Legacy now opens doors up to creation of new films by Marilyn Monroe and Elvis Presley.  Granted, the animation on the face is a bit stilted and unnatural, but it works for the CLU character.  It doesn’t work so much for Kevin Flynn’s younger self. Nevertheless, the character works in most instances.  If they had spent just a bit more time on the face, they could have made it look and act even better.  Avatar is proof of that.

Story

While I really wanted this story to work well, it doesn’t come together as I had hoped.  Basically, the CG is so strong that the story has to be twice as strong to overcome the incredible visuals.  The trouble is, it doesn’t.  But then, the same can be said of the first Tron film.

However, the two main problems with this film are 1) lack of formidable villain and, by association, lack of a real payoff at the end and 2) Tron is not the main character and is visibly absent most of the film.  After all, this film is named ‘Tron’.  Tron is the character we expect to see.  We do see him in flashbacks and, without spoiling the film, in other places as well.  However, for 95% of the film, Tron is absent.  In the small parts he’s in, Tron really contributes little to the overall story.

I realize that this one is about the ‘Legacy’ aspect of Kevin Flynn (i.e., Sam Flynn).  So, Sam takes the front stage in this production. That’s okay were Sam Flynn a super likable character.  Unfortunately, he’s not.  I liked him well enough, but not nearly as much as I liked Kevin Flynn in Tron.  In the first Tron film, we the viewers felt just like Kevin who was plopped into this fantasy world unexpectedly.  So, we’re experiencing it all for the first time just like he is.  With Tron Legacy, the audience already understands much about the world having seen the first film. So, wasting time on the introductions of the world isn’t really necessary.  To their credit, the producers/writers did try to skip much of it.  But, the whole clothes cutting and redressing scene was a bit overkill and kind of showed us just how cheesy the costumes were.  Like the first film, it would have worked better and saved lots of time if Sam had awoken in the world fully costumed. That whole costuming scene could have been skipped (which was awkward anyway).  I understand the setup between him and one of the female dressers, but that meet-and-greet could have happened in a different way.

Tron original film rules ignored

I also keep thinking more and more about Tron Legacy vs Tron and I keep coming up with more and more holes. Holes that are big enough to drive a truck through.  It’s really very obvious that the writers (former writers from Lost, I might add) just didn’t consult the original film before writing this story.  Without consulting the original film, they just arrived at an idea that didn’t really take into account all of the previous rules that had been established in Tron. Worse, it seems like the writers and producers thumbed their noses at the fans by not following these rules.  Following the rules, however, would have made Tron Legacy much more complete and true to the original film.  It would have also made Tron Legacy far better than it is now.  And, it would have shown that the writers were committed to providing a full experience to not only the casual viewer, but also to the die-hard fans of Tron.  Instead, this film only appeals to the casual viewer and completely ignores and, worse, insults the die-hard fan.

First example, the whole reason the game grid exists in Tron is as a result of the arcade video games in real life. The game grid is a virtualized, but identical active game as what the gamer sees on the arcade CRT.  Just as the gamer plays the game in real life in an arcade, so the game progresses identically in the virtual world with 3D people.  As a result, the game grid exists because of real life gamers.  As the gamers play games, so too do the game grid games.  In 2010, with games like World of Warcraft, Halo 3 and Assassin’s Creed, the writers could have had a field day with such an updated game grid.  Yes, it might have ruined the aesthetic of the game world to see people dressed as Master Chief or Ezio, but it would have made Tron Legacy far more true to what’s going on today in gaming and, at the same time, make Tron Legacy a lot more fun to watch.

In Tron Legacy, this entire arcade to game grid aspect was either forgotten or intentionally dropped.  The trouble is, this rule has already been established.  So, the movie should have at least popped out to the real world to see gamers playing on mobile phones, computers and Xbox 360s to show that the virtual game grid is still tied to a real world game.

Second issue… although, I have to admit I didn’t initially think of this one and don’t necessarily agree with the thinking behind it. Some people have surmised that the Encom mainframe had been shut off the whole time between Tron and Tron Legacy and thus the virtual world wouldn’t have existed. The reality is, there was a computer in Flynn’s Arcade that appeared to contain the virtual world.  So, while Encom’s computers may have been shut off, it appears Flynn had moved the entire world into his own personal server.  So, while some people seem to find this part of the film a problem, I don’t. Flynn was the CEO of Encom and easily had enough money and power to build a hugely powerful computer system in the basement of Flynn’s arcade to manage this world.  Sure, it might have been shut down for a time, but it certainly appears that Flynn had successfully transferred both the world and the computer into the arcade’s basement.  He certainly had enough money to do this. It also appears that this computer is fully functional when Sam arrives at the arcade.  So, I don’t see an issue with this part of the movie.

Third issue (see Encom below for more of this).  When Flynn took control over Encom after Tron defeated the MCP and released the files incriminating Ed Dillinger, I full well expected Flynn to drive Encom to become a game development company.  In fact, had this premise been realized, this would strengthen the idea behind the game grid and the existence of the virtual world.  Instead, for whatever reasons, the writers decided to turn Encom into an operating system company like Microsoft.  Now, that doesn’t mean that Encom doesn’t make video games, but it does mean that it is not Encom’s core business.  If that whole board room meeting had been related to a new video game title, the whole Tron Legacy story would have been dramatically strengthened.  Also, in Tron, Encom was an R&D group think tank.  That is, they designed extremely cutting edge prototyping products, like the digitizing laser.  The very same laser technology that digitizes and transports both Sam and Kevin into the virtual world.  Again, the writers ignored this part of Encom’s business completely to the detriment of Tron Legacy.  Considering that that digitizing laser was designed in 1982, I would have expected to see that digitizing system being sold on the market and people entering into their own virtual worlds (separate from Flynn’s world) by 2010.  Yet another lost opportunity for the writers to create an interesting spin on what happened with Encom.

Fourth issue,  after Sam ends up back in the real world at the end of Tron Legacy, he’s fully dressed in street clothes. As far as I know, he didn’t pack an extra set of clothes.  So, the whole costuming process inside the virtual world (where his clothes were cut off and discarded) doesn’t make sense.  Worse, Quorra, who isn’t even human, also pops out into the real world fully clothed in street clothes.  Again, where did these clothes come from?  I’m quite sure that Sam didn’t expect to be leaving Flynn’s with a female companion.  So, I’m quite sure that an old dusty arcade wouldn’t have such clothes stashed away.  So, again, this is a problem.  Although, some people surmise that Quorra didn’t actually make it out.  Instead, Sam is somehow having a delusion or an hallucination of Quorra and she’s not actually there. I don’t know that I agree with this.  I have my suspicions as to what’s going on, but I’ll leave that for Tron 3 to fully explain.

[Updated 1/16/2011]

Fifth issue is that the original digitizing laser consumed the space of at least 2-3 building stories and at least one football field.  This is a huge laser equipment laboratory.  In Tron Legacy, this digitizing laser is now located in the basement of Flynn’s Arcade?  Unfortunately, I just don’t think that this sized laser equipment fit within Flynn’s arcade basement space.  So, the question is, where is the rest of the huge laser infrastructure?  Just not thought out well enough.  However, if one of Encom’s newest products had been a self-contained USB digitizing laser (for home use) and that had been what was being discussed in the board room, then having this laser in Flynn’s basement would have made a lot more sense.  And, it would have made sense from a time perspective (all technology gets smaller).  But no, this issue was not addressed at all.

Sixth issue.. this is not so much an issue, but an observation about how the laser works.  According to the first film, the molecules are digitized and then suspended in the laser beam.  When the molecule model is played back, the object reintegrates.  With Quorra, it actually does make sense that she could end up in the real world.  How?  Well, there were two users in that world: Kevin and Sam.  Two real world users with real world molecules.  Kevin’s molecules would still have been suspended in the laser beam.  When Kevin explodes after reintegrating with CLU, those molecules are still trapped in the laser beam.  There’s nothing that says that those molecules have to play back out as Kevin.  In fact, Quorra could use Kevin’s suspended molecules to play back into her form and become human.  Of course, that would leave no more suspended molecules for anyone else to exit the grid.  That also means that for someone to leave the grid with a real form, that a real person would have to enter the virtual world.  I’m assuming that as long as that person lives, those molecules are tied to that individual.  If the user dies in the grid, then an ISO or another program could exit into the real world using that dead user’s molecules.  Another issue is that Kevin’s molecules would be suspended in Kevin’s form when he went in.  It would take at least Yori to reconfigure the laser beam protocol to play out Kevin’s molecules into Quorra’s form.  Yori was the program designed by Lora to manage parts of the digitizing system.  Unfortunately, Yori isn’t in Tron Legacy.  So, Quorra should have exited the virtual world in Kevin’s form and clothing.

Encom 2010

Other than the bored room meetings (pun intended), we really get very little of what Encom does in the present.  With technologies like the digitizing system that are displayed in Tron, I would have expected Encom to be a lot farther along in technological breakthroughs than selling ‘the latest greatest operating system’ (ala Microsoft). Clearly, this part of the film is an afterthought.  It wastes screen time without really telling us much about Encom.  It is really used as a vehicle to set up Sam Flynn’s character.  However, even that vehicle falls flat.  Honestly, the film would have been served better by not knowing or seeing that specific Sam Flynn escapade.

Villainy

Unfortunately, CLU isn’t the appropriate ‘Program’ to be a villain.  First, CLU is supposed to be Kevin Flynn’s helper program.  So, it seems odd that he has gone rogue anyway.  Secondarily, he isn’t really designed to be a villain.  So, turning him into one just seems somehow wrong.  Worse, he really isn’t a worthy adversary in the games.  If he is as good as he is supposed to be (along with his black guard henchman), they both should be able to best Sam Flynn easily.  So, this whole part of the film just doesn’t really work.  But then, Quorra interrupts the games early.  Kind of convenient, but at the same time gives us no payoff.

Adversary

Unlike Tron, which has the MCP, we have no such villain in Tron Legacy.  CLU is it, but CLU just doesn’t come across as a proper villain.  He seems more like a henchman for something bigger.  Yet, that something bigger just never materializes.  I actually expected to see Kevin Flynn emerge as the villain in this film. That would have been something.  It would have really justified the ending of this film, showed us a completely different side to Kevin and, at the same time, have given us a huge payoff at the end.  Alas, that doesn’t happen.

Action

The movie definitely starts the pacing off on the right foot and continues at a pretty solid pace until just after Sam Flynn exits the game grid.  After that, the story comes to a crawl, as does the action.  So, unfortunately too, this leads to a lack of payoff.  It also doesn’t give Sam Flynn any screen time to kick butt and take names which this film so desperately needs.  The wins we see with Sam are more out of luck and accidents than out of skill.  Sam never does get enough screen time to show that he has any skills that are translated from the real world.  Even his lightcycle skills don’t show through no matter how much Ducati footage is included in the opening. We need to see Sam win at something where the stakes are substantial.  Something that at the end of it, we cheer for him and his win.

Visuals and Audio

What’s to say about the visuals other than, “stunning”.  The music by Daft Punk and the audio effects are superb at doing what movies do best: set the mood and tone.

Payoff

In the end, there really is no payoff.  In the first film, Tron’s first goal is to get a message to his user.  So, Tron fights his way through to a communication tower.  In Tron Legacy, Sam’s and Kevin’s only objective is to get to the exit portal (not unlike the communication tower in Tron).  So, when they finally get to the portal, it seems trivially easy.  There is really no opposition along the way.  Just a quick trip with a Solar Sailer and they’re basically there.  No grid bugs, no hidden Mickey Mouse heads, no Recognizer chases, etc.  Just a trip without any incidents.  In Tron, getting to the communication tower is only half the way through the story.  Tron still must battle the MCP.  At the end of Tron Legacy, there was no battle.  In fact, there was nothing to battle at all, other than Kevin’s own guilt.

Unfortunately, the ending was really explained by Quorra about 20 minutes before the end.  So, I won’t give it away, even though Quorra does.  But at the portal, there is no real payoff with CLU or Tron.  In fact, there is no real positive payoff at all.  The ending leaves more questions than answers.  So, unless Disney plans on Tron 3, we may never know what happens.  This really feels like half of a film.  It feels like we’re missing the other half of this film.

Overall

The story could have been far better.  However, the producers rely on the visuals and the music (which, granted, both were very impressive) to carry this film.  Again I say, the plot could have been far far better. We need at least one payoff and we don’t get it.  I was even hoping for a little payoff with Sam on the game grid, but even that doesn’t happen.  Sam, like Kevin in Tron, also needed to befriend someone in the virtual world besides Quorra.  He needed another companion to travel around the virtal world and show him the ropes.  And, for a split second, I thought it might actually happen when one of his lightcycle mates almost gets his bike wand back.  That is until CLU runs him over and Quorra steps in.

Also, there are lots of subtle things that just don’t work or are missing.  For example, as a user in Tron (first film), Kevin is able to absorb energy and use it in unusual ways.  Clearly, he is still able to do that to create CLU in Tron Legacy.  He also uses this power to steal a non-working Recognizer in Tron. However, the writers don’t explore this aspect with Sam at all.  It could have helped out in several instances and would have made for a more cohesive film. There was also no comic relief element like the ‘bit’ in the Recognizer in Tron.  Not that we need ‘bit’ in this film, but I think that humor could have helped in places.

Even though the story is a bit weak in the film, the story for Tron Evolution (video game) is much stronger than this film.  In fact, it has many of the elements and payoffs that the movie lacks, including a proper villain with Abraxas.  However, that doesn’t mean that it’s the best game of 2010. Far from it. However, the story is definitely better than the Tron Legacy story. If you’re really into Tron lore, you should check out Tron Evolution to fill in the story gaps that the movie doesn’t fully explain (i.e., the ISOs).  I am disappointed that the film glosses over the ISO storyline and, instead, leaves it to the video game to fully explain these concepts.

I like the film, but the story really needed to be far stronger to match the visuals.  Overall, I rate this film 7.5 out of 10 stars.

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