No Man’s Sky: Guide to Galaxy Collecting
There are 255 galaxies in No Man’s Sky as of this article. Hello Games, however, could unlock more galaxies in the future. There are various ways to unlock each of the current 255 galaxies within No Man’s Sky. Let’s explore all of the ways and see which one is best.
Galaxy Center
The primary way that has been designed by Hello Games to unlock new galaxies within No Man’s Sky is to reach the center of each galaxy using a series of quests. Once you reach the center, your ship will be catapulted to the next galaxy in numerical order. From 1 through 255. If you’re in galaxy 1, then the next galaxy unlocked should be galaxy 2, then galaxy 3 and so on.
To unlock each galaxy, you will need to follow a very long, convoluted and involved Atlas quest line along with using black holes to hyperjump ever closer to the galaxy center. Performing this method to reach the galaxy center could take literal months to unlock just one galaxy. Attempting to get through all 255 galaxies in this way could take you years, assuming you follow Hello Games’s designed path.
Once your ship reaches the new galaxy, some of your ship’s technology will be broken and in need of resources to repair along with some of the technology in your Multitool. If you’re planning to use this (as designed) approach to unlock galaxies, it is strongly recommended to pick up a throw-away ship right before reaching the center. It also recommend to equip a throw-away Multitool. Then, when in the new galaxy on the other side, switch ships and then sell that broken ship and free up that slot. Then, switch back to your primary unbroken Multitool. This means you don’t have to worry about repairing any of that broken ship junk or a broken Multitool.
If you know you’re going to be doing this often to unlock many galaxies, then you’ll need to buy a super low priced functional ship each time and also equip that broken Multitool before proceeding to each galaxy center. You just need to make sure the ship you buy has enough hyperdrive distance to get to the center, which might mean buying and equipping distance mods.
However, thankfully there are much easier and faster methods to unlock galaxies that avoid this whole long tail quest and broken technology problem, but these involved using multiplayer.
Friends
After multiplayer was added to the game, Hello Games allowed you to follow your friends or a group out of the Anomaly station and into their system. This allows you to follow a friend into their system and their galaxy.
If you have a friend who has already unlocked a number of galaxies, you can unlock each of those same galaxies by using the Anomaly to follow a friend into them.
This method requires friends who already have galaxies unlocked. If you don’t have any friends like this, there is the another method below.
To use the friend method, you will need to have Internet and, if using a console, access to PlayStation Plus or Xbox Live to connect with your friends using multiplayer. The Nintendo Switch version of No Man’s Sky does not currently offer multiplayer, so this method is presently not available for those playing on the Nintendo Switch.
Anomaly Terminus
This is the fastest and recommended method to unlock galaxies, but again this doesn’t work on the Nintendo Switch. It also doesn’t require broken ships or spending months traveling to the galaxy center. However, it does take time to collect the galaxies in this way. When you do, it’s way faster, easier and doesn’t require having any friends online. In fact, this method doesn’t involve friends at all. It does, however, require multiplayer, so you will need to have multiplayer and crossplay enabled to unlock this method and offer you the best chances at finding galaxies to unlock.
As stated, if you’re playing on the Switch, this method is unavailable. This means when playing on the Switch, you’ll need to rely on the first method (galaxy center) described above to unlock galaxies. It is presently the only method for those playing on the Switch or for others who are playing the game in offline mode. If you are playing on a platform that supports multiplayer, then the Anomaly Terminus method works exceptionally well.
On the second floor of the Anomaly station is a giant Terminus that allows you to warp to your bases, other space stations and even to bases of people who are currently visiting the Anomaly at that moment. It is this latter part that is how you find galaxies to unlock.
Method
- After visiting the Anomaly station, head up to the giant Terminus
- On the Terminus, select ‘Space Anomaly’. This isolates the screen to only bases by other players actively visiting the Anomaly at that moment.
- Click on each base listing to see if the base is in a galaxy other than Euclid (or whatever galaxy you are presently in). Note that bases that don’t list a galaxy in the base information means that it is in the same galaxy where you presently are. If you’re in Euclid, it means that that base is also in Euclid. If you’re in Eissentam, then it means the base is also in Eissentam.
- If the base information doesn’t list a galaxy name, then move onto the next. Keep clicking on each base listing until you find one that contains a galaxy other than the one you’re in. If you don’t see any bases with a new galaxy, jump to step 8.
- Once you find a base that is in a different galaxy, you may be forced to wait while it downloads. If it fails to download, back out and click on the base name again. It sometimes takes 2 or even 3 attempts to load before it allows you to warp to that base.
- When ‘Warp to [Base Name]’ appears, click it and warp to that base.
- Now you’re in that new galaxy. All you need to do is establish a base in that galaxy and you can visit it at any time. If you’re really lazy, you can visit the space station in that system and that will allow you to return to that galaxy through the space station. I don’t recommend the space station collection as a method because space stations have chances of dropping off of the list. Built bases never disappear from your list.
- If you fail to find any galaxies in the Anomaly Terminus list, don’t fret. You have two options: 1) wait for more players to show up (could take a while) or 2) (faster method) Go to your ship, fly out of the Anomaly, turn around and fly back in. Flying out and back in will put you into a brand new lobby with brand new players. At this point, rinse and repeat beginning at step 1. It could take as many as 3 fly-out-and-in attempts to find a player with a base in a new galaxy. If you try more than 5 times without success, take a break and try later.
There are some tricks here. There are times where in step 5 the game simply refuses to download the base. This either means the player has left the game entirely for that session or there’s a connectivity problem. You’ll simply need to skip that base and try to find a different base to that same (or a different) galaxy. I’ve lost several possible galaxy collects as a result of failing to download the base. Don’t be discouraged as there are plenty of players and plenty of chances to find it again or even new galaxies to add to your collection. After all, there are 255 of them.
You’ll also need a relatively good memory to see and recognize galaxies you have already collected. Once you collect about 20 or more, you may not recall all of the galaxies you presently have collected. If you see a base in a galaxy you don’t recognize, warp to that base anyway. It’s better to be there and not need it, than skip and and find that you do. Once you reach the new galaxy, you can spend the time to dig through your own bases in a Terminus to find out if you already have base there. If you already have it, then fly into space and call the Anomaly and start over at Step 1.
Mix and Match [Updated: 5/30/2023]
I’ve decided to add a few more thoughts about galaxy collecting. There’s no need to constrain yourself to one type of collecting. If you like the idea of using the galaxy center at times, then by all means use that. If you like the thought of being able to find galaxies using other player bases, then use that.
One thing I didn’t mention is that you can use glyphs as a shortcut to reach the galaxy center of each universe, assuming that you want to use the galaxy center approach. This will help players on systems without multiplayer, like the Nintendo Switch. If you’re constrained to using the galaxy center approach, then you’ll need to search Google to find shortcut glyphs that will lead you to the galaxy’s center.
You’ll first need to know all of the names of the galaxies to search Google for the galaxy center glyphs. Know that there are a few legacy galaxies that appear to not be collectable using the galaxy center approach. These are galaxies 256 (Odyalutai) and 257 (Yilsrussimil). Once you reach the center of galaxy 255 (Iousongola), you will be taken back to galaxy 1 (Euclid).
If you are using the galaxy center approach and after reaching a brand new galaxy, you’ll further need to find a portal in that new galaxy with which to use glyphs. This will take some time to locate a portal. For this reason, the Anomaly approach can be faster, assuming you have access to multiplayer.
Future Expansion?
Note that there is at least one special numbered galaxy named Hacolulusu. It is numbered both +MAX32INT+1 and -MAX32INT+1 at the same time… or, in number, +2147483648 AND -2147483648 simultaneously. It is likely that Hello Games reserved this galaxy endcap placeholder to prevent accidentally assigning it. The bigger tell with using this 32 bit sized integer is that it suggests that 255 isn’t the maximum number of galaxies possible. In fact, it seems Hello Games may have reserved the possibility of at least 2,147,483,647 (2.1 billion) galaxies (unsigned) or up to 4,294,967,294 (4.2 billion) galaxies (signed), while artificially constraining the number to 255 at this moment.
The fact that the galaxies Odyalutai (256), Yilsrussimil (257) and Hacolulusu (+/-MAX32INT+1) exist strongly suggests the possibility of offering more galaxies than 255. Further, it suggests the game is artificially constraining itself into using an 8 bit integer value when No Man’s Sky is very likely using a 32 bit signed integer to store the galaxy ID values.
What this all means is that Hello Games could open up more galaxies in the future, possibly expanding it to 512 or 1024 or some similarly lower and more manageable value. It’s unlikely Hello Games would open up the full 4.2 billion galaxies, though.
Etiquette Suggestion
If performing the Anomaly Terminus method (using strangers) for collecting galaxies, I recommend leaving the system to finding your own system for setting up your first base in that new galaxy. However, if you find a planet that is so overwhelmingly good in that player’s system that you can’t pass it up, then by all means establish a base there. For example, were I to find a spot on a planet with 20 Mold Balls, I’d have no problem establishing a base around that.
However, as a matter of etiquette and courtesy, I recommend establishing bases in systems that you have unlocked yourself rather than encroaching onto that person’s system that you leeched from the Anomaly.
If you happen to land in a galaxy and system with hundreds of bases already, then it won’t matter if you establish a base there. There are a number of these out there that have been used for both Expeditions and for Weekend events.
Good Luck and Happy Galaxy Hunting!
↩︎
Disney and DeSantis: Who wins?
With Disney canceling its plans to spend $1 billion on a new Florida campus, this is Disney’s first salvo lobbed directly at Ron DeSantis. Can Florida survive this fight? Let’s explore.
Ron DeSantis is Playing with Fire
Tourism in Florida accounts for more than $40 billion each year. Tourism also generates massive tax revenue; tax revenue that grosses $11.4 billion in state and local taxes and $13.3 billion in federal taxes annually. DeSantis and Florida clearly stand poised to lose hard when Disney pulls the plug on its Florida Disney resort properties entirely. Yes, “when”, not “if”. The United States also stands to lose a lot of federal tax revenue as well. This article, however, intends to focus primarily on the ramifications to Florida.
Once DeSantis makes Florida’s actions so punitive that Disney can no longer make money in Florida, Disney WILL pull out and leave Florida. DeSantis has wrongly assumed that Disney will remain in Florida. That’s a completely wrong assumption. When state legislators make doing business in a state a major problem to the bottom line, corporations have to make hard, but necessary choices. Some of those hard choices may involve leaving that state.
Musk and Tesla made that choice after California and Gavin Newsom made doing business in California almost impossible for Tesla. Tesla moved its headquarters to Texas and is likely poised to cease all of its operations in California eventually, manufacturing or otherwise. Even though Musk has made a small move to bring some portions of Tesla back to California, that doesn’t mean Musk embraces California for its business structure. Moving a portion of Tesla’s engineering staff closer to Twitter is likely more of a strategic and convenient business arrangement than it is embracing a move back to California. Musk is simply attempting to keep Twitter from collapsing most likely by leveraging Tesla software engineers when possible to do double duty between Tesla and Twitter. Dividing work time between two separate companies is not a job I’d want to do. We digress.
Disney’s stance, after cancelling its $1 billion campus project, is now crystal clear. Disney is on the verge of making a similar hard choice that Tesla was forced to make. Nothing says that Disney’s entertainment parks must remain in Florida.
Disney’s Contributions to Florida
Disney properties are responsible for generating at least $1.1 billion in tax revenues annually TO Florida. Ten percent (10%) of the entirety of gross taxes generated in Florida are generated by one single entity, Disney. Yes, that’s 10% from Disney alone. When factoring in all of the non-Disney owned businesses which exist because Disney drives massive tourism to Florida, such as restaurants, hotels and transportation, tax revenue attributed to Disney’s presence in Florida could account for as much as 40-50% of all of Florida’s tax revenue. Meaning, when combining Disney’s income with income generated by all other businesses which rely on Disney remaining in Florida, that’s a number that could literally tank Florida’s economy were it to dry up overnight.
Putting a number on it, this equates to between $4.6 billion and $5.5 billion of tax revenue lost were Disney to close shop and leave Florida. On top of the tax base lost, Disney closing shop would definitely cause most, if not all of Disney’s 75,000 Florida workers to lose their jobs. Further, the loss of Disney’s tourism industry would have massive repercussions on tertiary businesses which partially or fully rely on Disney remaining open in Florida. Thus, Disney leaving Florida could potentially cause the loss of another 100,000 or more Florida jobs simply BECAUSE Disney has left Florida. That’s just the beginning of Florida’s woes. Disney leaving Florida would likely cause a massive recession in Florida, followed by major unemployment in Florida, which, in turn, could potentially trigger a massive recession around the rest of the United States, particularly around tourism. This at a time when tourism is just beginning to rebound from COVID.
Because Airlines carry so many passengers to and from Florida almost entirely for Disney’s tourism, such a closure could mean almost certain problems for the whole of the United States. In fact, a Disney Florida closure could potentially even bankrupt some smaller airlines; airlines which may rely on as much or more than 20-40% of their business ferrying tourists to and from Florida. Car rental companies could also be impacted. The gasoline industry might even be impacted as far fewer people hop onto the roads to visit Florida. Even national and state parks could be impacted as fewer RVs show up due to a Disney closure. There are too many industries that wholly or partly rely on Disney’s continued operations in Florida. Without Disney parks, what incentive is there to visit Florida?
This right here 👆 is exactly how Ron DeSantis is gambling with Florida and the rest of the United States economy.
Juggernaut without Federal Response
At this point, Biden and the feds need to step in and stop DeSantis from further meddling with Disney. The longer this DeSantis vs Disney fight drags on, the more likely Disney will consider moving its operations somewhere else, thus ceasing operations in Florida. Worse, the more DeSantis pokes at Disney’s Country Bear Jamboree, the more likely Disney is to perform a knee-jerk reaction by shutting it all down instantly… leaving Florida, the tourism industry and the rest of the country reeling.
As with most types of shutdowns like this, it won’t be felt instantly around the nation. It’s one of those slow trickle economic problems. Florida, particularly around the general vicinity of Disney’s campuses, will feel the closure pinch almost instantly. The unemployment of Disney workers will throw a huge crimp into Florida’s unemployment statistics. From there, like a juggernaut, it will continue to roll downhill gathering momentum and growing bigger, expanding its damage across Florida, then across hotels, airlines and transportation as a whole and finally affecting the whole of the United States.
The stock market will reel at first over Disney, but then those stock losses will expand into the tourism industry as a whole, including the entirety of both the transportation and tourism sectors. Even restaurant chains like Olive Garden and McDonald’s alike, chains which at least partly rely on Disney to keep their restaurants full in the immediate vicinity of Disney’s properties, will also likewise begin to feel the pinch; first at the cash register, but later as Wall Street outlooks dim over Florida’s economy.
Disney as a Global Entity
The loss of revenue from Disney will be immense as Disney ceases its Florida operations. There is no doubt. However, moving Disney’s Florida properties to a new location is definitely possible. Disney isn’t beholden to anyone to maintain its Florida resort properties other than Disney and Disney shareholders. If Disney cannot maintain appropriate income under Ron DeSantis’s oppressive government ideologies, Disney will have no choice but to close down its properties and move to a better location.
For example, Texas would likely welcome Disney with open arms, even though Greg Abbott has the potential to become just as oppressive to Disney as Ron DeSantis. Disney would have to weigh the risks of moving its operations under a Greg Abbott controlled Texas as a result. For Texas, out of the frying pan and into the fire comes to mind.
What this might ultimately mean is Disney could choose to move its biggest resort property outside of the United States entirely. It could find property in Dubai, for example. Don’t think that Disney doesn’t have a task force actively searching the globe for possible properties to replace its Florida resorts at this very moment. If Disney finds a property that’s an equal or better value to the deal it formerly had (past tense) with Florida, Disney would be stupid not to choose to move to that new location, leaving Florida’s economy and, by extension, Ron DeSantis reeling.
The best way for Disney to fight Ron DeSantis is not to fight with him at all. Instead, closure of all of Disney’s Florida properties would say all that needs to be said. It might be just the trigger that causes a massive United States recession, but that’s not Disney’s concern. It is the concern of the Federal Government, however. Disney’s concern is to continue to make money at its resorts. If Disney is unable to do this because of an oppressive government leader, the only choice is to move on and find a new, better property to again house its resort operations.
These are the matches 🔥 to which Ron DeSantis feels compelled to light and throw at Disney. Ron DeSantis, be careful throwing matches because when fires start, someone gets burned.
As a Florida resident then living under a massive recession after a Disney closure, just remember that it is you who chose to vote Ron DeSantis into office.
Can this situation be defused? Yes, but don’t think that it also can’t escalate for Florida? We’ll simply need to wait this one out.
Who Wins?
No one, not even Disney. If Disney closes its Florida properties as a result of DeSantis’s meddling, this closure has the potential to be the catalyst which causes a United States recession.
↩︎
Rant Time: Twitter vs. Tucker Carlson
Tucker Carlson, the former derisive, divisive and dishonest Fox News host and puppet for right wing extremists, is now seeking to set up shop on Twitter with Elon Musk’s blessing. Let’s explore.
Twitter’s Demise
Elon Musk paid $44 billion for Twitter! That’s a substantial number. While shareholders and the former Twitter board got to laugh all the way to the bank, Twitter users and the Twitter platform itself got the shaft.
There was (and still is) so much wrong with this deal, I don’t really even know where to begin. Suffice it to say that Elon Musk, a self-professed so-called slightly right-leaning independent (according to his own words), is now running Twitter. However, just today, May 12th, 2023 and after this article was published, Musk announces a new CEO in Linda Yaccarino, a former advertising executive with NBC Universal (more about this at the bottom of the article). Unfortunately, what Musk is doing with Twitter does not at all jibe with this own professed political leanings. In fact, Musk has ultimately made Twitter a completely safe haven for right wing extremists, letting them run roughshod all over everyone on the Twitter platform.
While Jack Dorsey’s team tended to kick any and all extremists (of any persuasion) to the curb by suspending and banning them, Musk has fully welcomed each and every one of them back with arms open wide. That doesn’t say slightly right-leaning behavior. It is most definitely not an example of someone who is an Independent. That behavior shows Musk to be has hard right leaning as just about any other right wing extremist MAGA Republican, I’m looking at you Marjorie Taylor Greene.
It doesn’t end with politics, though. Musk ousted massive numbers of Twitter staffers, leaving only a very small skeleton crew to actually keep Twitter alive. There’s definitely not enough staffers to keep up with abuse complaints or kicking extremists off, let alone properly manage Twitter Blue. With as few staffers as are left, I’m surprised Twitter is even online and working.
Twitter Blue
That tiny infamous Blue Check mark 
next to someone’s name formerly meant that that person is who they say they are. Musk’s move to the $8/mo plan lets anyone buy a without any verification. This means that the formerly trustworthy check mark today means absolutely nothing, other than someone is forking over $8/mo to Twitter. The no longer states anything about trustworthiness. In fact, that mark is now more likely to mean the person isn’t actually who they say they are.
Twitter Blue under Musk has done almost everything to dissolve Twitter’s trust. Under Dorsey, trust was everything. Under Musk, trust means absolutely nothing. Why?
Twitter’s Insolvency is Looming
Musk has already predicted that a bankruptcy is still likely with Twitter. With that looming bankruptcy, Musk is trying anything and everything to make money in any way possible. From that $8/mo check mark to the now $42,000 a month fee for API access. For every money making opportunity that Musk attempts to dream up, each “idea” (ahem) results in ever more people and businesses abandoning the Twitter platform. For example, WordPress has dropped Twitter from its social media sharing connectors due to this price hike. What business in their right mind would pay Twitter $42,000 a month to access Twitter’s API? When it was free, sure. At that kind of money? No way, Elon!
It is then no surprise that as rats continue to leave that sinking ship, insolvency for Twitter looms hard on its horizon. One thing is certain, $8/mo can’t sustain Twitter after Musk literally saddled Twitter with billions in debt. Worse, how many businesses are likely to fork over $42k a month for an API? Very few. Exactly how many billions in debt is Twitter? Possibly as much as $30 billion, perhaps more. A company that relies almost 100% on ad revenue for income can’t possibly pay down $30 billion… pretty much ever. Twitter Blue and API fees won’t work. Twitter’s days are most definitely numbered.
Desperation Level: High
All of the above is the exact pretext needed to understand how and why Tucker Carlson can take advantage of Twitter’s and Musk’s desperation. Musk is desperately wanting Twitter to survive. Unfortunately, Musk can’t afford to continue to throw infinite money at this albatross indefinitely. Enter, Carlson.
Carlson is now dangling a huge carrot in front of Elon Musk, a carrot that Musk seems unable to avoid chasing. I’ll give Tucker Carlson one thing here. He’s definitely a master manipulator. If he can manipulate Musk into endorsing a new Tucker Carlson show, that’s tantamount to a partnership with Twitter. Talk about kicking someone when they’re down.
Because Musk is now so incredibly vulnerable AND desperate to have Twitter make money in any way possible, Musk is seriously considering bringing one of the foulest, lying, distasteful, sack of 💩 entertainment hosts to his own platform. It would be one thing if Tucker Carlson had worked for the Onion. At least you’d know that Carlson’s rhetoric was supposed to be funny and satirical. Unfortunately, Carlson’s crap is just that, absolute crap. He lies incessantly, yet claims it all in the name of truth. Perhaps Carlson lies even more than Donald Trump? 🤷♂️ I know that that would be difficult, but Tucker Carlson is definitely giving Donald Trump a run for his money when it comes to spewing lies.
Yet, here we are. Elon Musk is seriously contemplating allowing this sack of 💩 entertainment host to continue his old Fox News show, now right on Twitter. Let’s just hope that Fox News sues the 💩 out of Tucker Carlson over breach of contract and prevents that.
Let’s be perfectly clear. Tucker Carlson is about as far right wing of a MAGA extremist as an entertainment host can get. By Musk endorsing and allowing such a right wing extremist onto Twitter, which further allows Carlson to continue his pro-Russian propaganda along side his insane MAGA rhetoric, this gives this man a voice who absolutely 100% DOES NOT deserve it. Disinformation never deserves a platform. Tucker Carlson wholly embodies disinformation. He didn’t deserve having this voice on Fox News and he most certainly doesn’t deserve to have it on Twitter now.
Sullying Twitter
Twitter, the once shining star of reasonably high quality trusted social media has, as of Tucker Carlson’s first show, devolved into a 100% right wing MAGA extremist pro-Russian propaganda platform. All that’s left is to get Donald Trump back over there to spout his lies.
It’s surprising to me that Twitter has any users at all at this point, other than MAGA Republican extremists. Twitter wasn’t even supposed to be a political platform, yet Twitter has now become a 100% political shit pit. You can’t even be on the platform without MAGA Republican extremist bullshit appearing in your stream nearly every other tweet. You can’t even block that bullshit. You are forced to see it whether you want it or not.
Let’s hope that BlueSky Social, Jack Dorsey’s burgeoning social app (currently in Beta testing), will take over where Musk’s Twitter has now completely failed. Let’s hope that BlueSky Social can also manage to put all of this political bullshit back into its proper place, like Twitter formerly did before Musk’s meddling.
Right Wing Extremism
Some readers might be thinking that I’m only calling out right wing extremism here. I’m not. Left wing extremism is just as major of a concern on social media. Both extremist viewpoints need to be tempered and tamped down. Extremist viewpoints need to be kicked to the curb on EVERY SINGLE social media platform. These extremist viewpoints tend to bring out the problem children and cause problems for everyone, everywhere.
So then you may be asking, “What about the 1st Amendment — Free Speech?” What about it? These platforms are privately owned by non-governmental entities. Free speech doesn’t apply to corporations. Free speech provisions of the U.S. Constitution only apply to the government, government workers and government operated entities. What does apply to these privately owned corporations and applications is the Terms and Conditions and Acceptable Use Policies. If you breach these agreements that you agreed to when you signed up, you are banned. That’s the end of it.
If you want to practice extremism in any form, do it somewhere else. I, and many others, certainly don’t want to see your lies, propaganda and conspiracy theories. This applies to ANYONE in any capacity, whether a government worker, a congressional representative, a celebrity or a nobody. You breach the agreement, you get banned.
Let’s hope that BlueSky Social takes a hard line on this because if they don’t, BlueSky will devolve into the same problem that Twitter has right now, save the huge monetary debt from Musk. Social media needs to remain open and accessible to all, not just those with extreme political leanings. If you want to rant political, go find a site devoted to politics. I don’t want to hear it on social media.
Tucker’s Show
Once Tucker launches his new show on Twitter, that’s ultimately the end of Twitter. It firmly also says that Musk and Twitter are both now in business as pawns for right wing MAGA pro-Russian extremism. Of course, Musk doesn’t care. He just wants money and he hopes that the 3 million viewers that Carlson had regularly on his Fox News program will appear and draw people to Twitter. Yeah, that’s not going to happen.
Even if Carlson does manage to draw some of his former Fox News viewers in, advertisers don’t want to be associated with right or left wing extremists. This likely means that Twitter’s remaining advertisers will dry up. Whatever revenue that Twitter is now seeing from its advertisers will likely evaporate after Carlson begins his stupidity. That’s fine, though. Let Musk and Carlson waddle in each other’s filth. If these two want to perpetuate and perpetrate that kind of right wing extremism on whatever Twitter users remain, I say go for it. I just won’t be there to see it and neither will many others. You can’t sell stuff when no one is watching.
However, I’m all for allowing Musk to let Tucker Carlson hammer in the remaining nails on Twitter’s coffin. This is the most likely outcome. If Fox News, the bane organization to nearly every other organization attempting to offer legitimate news, is unwilling to keep Carlson employed, then it must be really bad. Putting Carlson back in front of a camera to spout ever more lies on Twitter… yeah, that’s likely to see Musk head to bankruptcy court even faster.
Linda Yaccarino as CEO?
This news was dropped by Elon Musk today, May 12, 2023 after this article was published. Let’s talk a bit about this questionable move by Musk. One thing that’s absolutely certain is that Musk is a highly controlling micro-manager. It’s guaranteed that Ms. Yaccarino and Twitter will be 100% remotely micromanaged. Meaning, Ms. Yaccarino won’t be free to do whatever she wants as CEO. Musk will remain in firm control over Twitter through Ms. Yaccarino as his puppet. It was clear in this choice that Musk was looking for a puppet and a puppet is exactly what he got.
How exactly a person who headed up NBC Universal’s advertising department can leapfrog into a CEO position is beyond me. I understand why he hired her, though. Her job will be to bring advertising revenue back to Twitter. She likely claimed in her interview to have many, many contacts in her Rolodex to accomplish this. In reality, Ms. Yaccarino will most likely fail at this task solely because of Twitter’s current trajectory… to become an extremist right wing playground. It is highly unlikely Twitter can recover from this trajectory. Musk may not even want it to recover. Yet, for advertisers, they don’t want to have their products placed next to talk of death threats, insurrection, lies, alleged vote rigging, conspiracy theories and disinformation.
No matter how much Yaccarino wants advertisers to embrace right wing extremism, there is absolutely no way Twitter will gain back advertising revenue by allowing right wing extremists to become the sole reason for Twitter’s existence. Advertisers want calm, mostly peaceful, neutral places to see their advertising work. They don’t want their products to appear to endorse political rhetoric, propaganda and violence. Prediction: Yaccarino will fail as CEO. Twitter is ticking down to bankruptcy anyway. It’s surprising ANY executive would jump on board with that clock ticking down. Ms. Yaccarino is most certainly not a turnaround specialist, which is exactly what Twitter needs right now. An advertising executive cannot possibly turn Twitter around.
Even the best professional turnaround specialist likely could not turn Twitter around, of which Twitter is now drowning with billions in debt. What hope does a former advertising executive turned CEO have to turn around Twitter? None. Musk simply needs the appearance of stepping away from Twitter so that he doesn’t lose Tesla and SpaceX both. In reality, she’s likely CEO in name only and will remain firmly a puppet for Musk. She’ll be tasked to build advertising revenue, exactly what she was doing at NBC Universal. Musk will call the CEO shots and she will implement them as he prescribes. Effectively, this makes Musk an unnamed co-CEO.
This arrangement doesn’t mean good things for Twitter, however. Twitter is still on course to self-implode probably within 6-12 months. There’s almost zero chance that Twitter can pay down around 30 billion in debt in any timely fashion with or without Musk at the helm, and most definitely not with Ms. Yaccarino at the helm.
Twitter is Dead
Musk, do whatever you want. If you think Carlson and now Yaccarino will be the saviors of Twitter, we’ll have to agree to disagree on that. Musk, it seems you like learning lessons the hard way. And with that Elon Musk, don’t let the door hit you on the way out.
Buh-Bye Twitter! 
↩︎
Random Thoughts - Randocity! 
3 comments