Random Thoughts – Randocity!

Dumb Commercials Series: Grubhub Delivery Dance

Posted in commercials, entertainment by commorancy on July 5, 2021

Here’s a commercial that, on its surface, seems like a great idea. It’s got cutesy computer animation, a potentially decent premise, but it’s all ruined in an instant by selecting the most annoying and craptastic soundtrack imaginable. The question, though, what does it ultimately have to do with food delivery? Let’s watch…

What went wrong?

Obviously, the music. That, and Grubhub paid to put this commercial into exceedingly heavy rotation. Nearly every other commercial was this ad when it played. Worse, it was played at every single commercial break everywhere including on TV, on streaming services and even on YouTube. This commercial received so much saturation that it became sickening.

Word to the wise. If you’re planning on this heavy of a rotation for a commercial, produce three different commercials with three different songs and three different dances. That strategy wouldn’t necessarily make this specific commercial less annoying, but having three would at least reduce the need to complain about this specific ad.

Note, Grubhub has now disabled comments on YouTube for this ad. I don’t blame them. When comments were still live, most comments were not at all kind. Almost every comment seemed to complain how annoying this ad is. Thankfully, Grubhub listened and this ad is no longer in rotation, yet the comments drove the need to disable the comments.

The problem is, just like Uber Eat’s disconnected ads about its food delivery service, Grubhub’s disconnected ad is oddly cut from the same mold. This ad is not clever, it’s not unique and the music is, well, crappy and annoying. This ad is pretty straightforward and family friendly when compared to Uber Eat’s oddly stalkerish concept with Simone Biles.

Rating: 2 of 5 (annoying, overplayed, cutesy, amazingly bad music) — one extra star for the animation

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Dumb Commercials Series: Eargo

Posted in analysis, commercials by commorancy on July 1, 2021

With this newest series, I will discuss the stupidity of various commercials and call out exactly why they are so stupid, even though it is the stupidity that also makes them somewhat humorous. I will also call out well written and clever commercials. Let’s explore.

This commercial has been recently playing heavily on some networks. I’ve seen it a LOT. Every time I see it, I also think how stupid it is.

American Pie

The commercial resorts to low-brow college humor to get its point across with oddly embarrassing results. The thing is, these two young people cannot possibly be this stupid!

First, why the hell would any couple begin talking about sex in such a blatant way right under their parent’s noses? The answer is, they wouldn’t. Without this, the commercial wouldn’t be nearly as funny. Unfortunately, the writers of this commercial thought that they needed to use this low-brow embarrassment as the basis for humor. There are many ways of crafting humor without resorting to such low-brow schadenfreude means to do it.

Second, who is the person with hearing problems in this commercial? Clearly, it isn’t the father.

To Whom Does This Apply?

The question regarding this commercial’s setup underscores yet another problem. Clearly, the father is wearing Eargo buds. However, her boyfriend/fiance/husband isn’t. If her boyfriend/fiance/husband at that age can’t hear her whispering the word ‘condom’, but her father can mere feet away, then her boyfriend desperately needs an ear exam. She would already know this. Also, if he can’t hear in a relatively quiet environment like that, he really does need a hearing exam. She would also compensate by knowing this fact about him.

In compensation for knowing her boyfriend/fiance/husband can’t hear well, why is she standing feet away trying to whisper-yell at him? It’s like she wants her parents to overhear how well her sex life is going. You’d think she’d walk around that counter, walk directly up to her boyfriend/fiance/husband and whisper it in his ear…. specifically knowing he can’t hear her. Better, wait until they are in the bedroom with the door closed. What’s the all fire hurry to know if he brought condoms right at that very moment? Was she planning on asking Dad for a few if boyfriend/fiance/husband didn’t have them? Ewww…

Unfortunately, this commercial doesn’t end properly by cutting back to the scene with her boyfriend/fiance/husband now wearing a set of Eargo with her whispering again, thus allowing him to hear every word. You know, to prove that Eargo’s technology actually solves that embarrassing problem.

The writers of this commercial lost their way even though it is professionally filmed. The only reason it gets more one more star than it should is solely because it is professionally filmed.

Rating: 3 out 5 (could have been a whole lot more funny and effective)

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