Random Thoughts – Randocity!

Dumb Commercials Series: Uber Eats

Posted in analysis, commercials by commorancy on July 1, 2021

Here’s yet another dumb commercial, but probably not for the reasons you might think. Let’s explore.

What’s wrong with this commercial?

The humor in this commercial stems from Simone’s, “Is that my leotard?” line. Let’s explore this line deeper.

This commercial is not only dumb, it’s disturbing. Here you have a white male wearing Simone Bile’s stolen leotard. Stealing someone’s leotard out of their locker is theft and could also be seen as a form of stalking. Clearly, this guy is trying to be just like Simone. A ‘clone’, if you will. That behavior, in and of itself, is disturbing. Combined with the stolen leotard, him attempting to recreate her routine and the fact that he copied Simone Biles’s Uber Eats order, that’s substantially “clone-ish” behavior. That behavior goes way beyond fan norms into stalker territory.

That Uber Eats decided to create a commercial that appears to depict a stalker showing up at Simone Biles’s practice session is quite disturbing. I’m not even sure how that entire behavior ties into Uber Eats. Is Uber Eats trying to say that it’s perfectly okay to exhibit this behavior towards a notable person?

Being a fan is one thing. Becoming a clone and stealing clothing from your idol crosses the line. That Uber Eats created a commercial that depicts this behavior simply to advertise their food delivery service is questionable. I don’t even see what one has to do with the other.

For the stalker reason alone, this is why this commercial is included in this series. It’s a bad commercial all around. It’s poorly conceived and written. It doesn’t have a point to make. It’s insensitive. However, it is professionally filmed. Regardless of hiring a professional commercial film company, there is really no point being made here that makes me want use Uber Eats to order food delivery. Just the opposite, in fact.

It Doesn’t Stop Here

There is a follow-on to the above commercial that proves that this guy is a stalker… Here, Simone’s, “I guess” line and brow-furrowing look proves that she’s not comfortable with this guy literally hanging around. He appears to have even stolen her leotard again.

Definitely an uncomfortable series of commercials. I’m not even sure why Simone would agree to being in these commercials considering her sexual abuse allegation with Olympics team doctor Larry Nassar.

And then there’s this one…

Rating: 2 out of 5 (depicts stalker behavior in an accepting way)

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