Random Thoughts – Randocity!

Dumb Commercials Series: Unilever

Posted in commercials, entertainment by commorancy on July 6, 2021

Here’s a brand awareness campaign. I don’t really understand the need to create this brand awareness, but here it is in all of its highly annoying glory. Let’s watch… then discuss.

What went wrong?

As you may notice, this is ad #7. Apparently, Unilever has created a whole passel of these things. I’ve watched a few of them, but this version is the one that’s being heavily played on the channels I’ve watched. Like the GrubHub delivery dance before it, it’s now being played in exceedingly heavy rotation. Whenever this commercial comes on, I turn it off.

What’s wrong with it? The pseudo rap segment in the middle of this advertising is as annoying as fingernails on a chalkboard (i.e. equal to GrubHub’s delivery dance music). If you’re planning on adding a rap segment, at least hire someone who can actually rap. In fact, this commercial is so annoying that it completely undermines the message of “good” that Unilever is actually claiming that it is doing for nebulous “communities”. Statements like these can be easily made, but which don’t need to be backed up.

In advertising, annoying advertising is fruitless and undermines the message. Clever is what bring in customers, what people remember and reinforces the message. This commercial is not clever, not unique, annoying and, most of all, completely forgettable.

I’m not even sure what the point is to this brand awareness campaign? In fact, I’d suggest that it’s actually better to advertise Dove, Suave and Hellmann‘s brands separately in their own commercial ads, then attach a small Unilever portion discussing the “good”. This brand awareness advertisement makes me want to avoid all of these brands when shopping. I don’t really care how much “good” you claim to be doing, I don’t want to hear about it in what may be the most annoying “brand awareness” commercial advertisement of 2021.

Rating: 1 of 5 (annoying, undermining, lame)

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Dumb Commercials Series: Grubhub Delivery Dance

Posted in commercials, entertainment by commorancy on July 5, 2021

Here’s a commercial that, on its surface, seems like a great idea. It’s got cutesy computer animation, a potentially decent premise, but it’s all ruined in an instant by selecting the most annoying and craptastic soundtrack imaginable. The question, though, what does it ultimately have to do with food delivery? Let’s watch…

What went wrong?

Obviously, the music. That, and Grubhub paid to put this commercial into exceedingly heavy rotation. Nearly every other commercial was this ad when it played. Worse, it was played at every single commercial break everywhere including on TV, on streaming services and even on YouTube. This commercial received so much saturation that it became sickening.

Word to the wise. If you’re planning on this heavy of a rotation for a commercial, produce three different commercials with three different songs and three different dances. That strategy wouldn’t necessarily make this specific commercial less annoying, but having three would at least reduce the need to complain about this specific ad.

Note, Grubhub has now disabled comments on YouTube for this ad. I don’t blame them. When comments were still live, most comments were not at all kind. Almost every comment seemed to complain how annoying this ad is. Thankfully, Grubhub listened and this ad is no longer in rotation, yet the comments drove the need to disable the comments.

The problem is, just like Uber Eat’s disconnected ads about its food delivery service, Grubhub’s disconnected ad is oddly cut from the same mold. This ad is not clever, it’s not unique and the music is, well, crappy and annoying. This ad is pretty straightforward and family friendly when compared to Uber Eat’s oddly stalkerish concept with Simone Biles.

Rating: 2 of 5 (annoying, overplayed, cutesy, amazingly bad music) — one extra star for the animation

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Brilliant Commercials Series: Doritos Ultrasound

Posted in commercials, entertainment by commorancy on July 3, 2021

Here’s a Doritos commercial, though not starring Ms. Morris this time. This commercial is both funny and brilliant, though just a touch dumb. Obviously, you have to suspend disbelief to find this setup humorous as this scenario is really not possible. However, it is rather funny and clever. Let’s watch…

Well, she did say, “Any day now”.

Rating: 4.5 out of 5 (brilliant, clever, but a bit dumb all at the same time).

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Brilliant Commercials Series: Yoplait (2008)

Posted in commercials, entertainment by commorancy on July 3, 2021

This commercial is a bit older, but again stars Jennifer R. Morris (noticing a trend yet?) This commercial is humorous, clever and brilliant. The seamstress is, well, kind of out of it. She never really catches on. Jennifer’s character keeps trying, nevertheless. Let’s watch…

Rating: 5 out of 5 (clever, brilliant, humorous)

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Brilliant Commercials Series: Verizon Wireless ‘Dead Zone’

Posted in commercials, entertainment by commorancy on July 3, 2021

This somewhat older commercial is, like Spectrum’s more recent commercial, brilliant and funny and sells the product in a subtle, yet clever way. The musical score completely sells what’s going on here in just a few notes. The commercial depicts a typical sort of horror setup where a couple moves into a home not knowing what horrors lurk within, but then it’s all debunked in an instant because of Verizon Wireless. The creepy neighbor is perfectly cast. The atmosphere which is set up here is brilliant and amazing, underscored by that brilliant soundtrack. It all comes together in just a few seconds and falls apart to instant humorous effect.

This one also stars Jennifer R. Morris as the ‘wife’. Jennifer can certainly pick these brilliant commercials. Though, her work in Spectrum’s more recent commercial shows exactly how great of an actress she really is.

Rating: 5 of 5 (perfect atmosphere, scary brilliant with a touch of perfect humor)

Brilliant Commercials Series: Spectrum Mobile

Posted in commercials, entertainment by commorancy on July 3, 2021

Here’s a commercial that is both funny and clever. The humor is spot on. It advertises the Spectrum product in a clever and unique way. The casting is perfect and the humor is timed perfectly. There’s nothing annoying about this commercial. The “genius scientist” (actress Jennifer R. Morris) is brilliant here. Jennifer has done a fair number of commercials in the past, but her work on this commercial is outstanding.

Rating: 5 out of 5 (brilliant and clever)

Part of the Dumb Commercials Series

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Dumb Commercials Series: Uber Eats

Posted in analysis, commercials by commorancy on July 1, 2021

Here’s yet another dumb commercial, but probably not for the reasons you might think. Let’s explore.

What’s wrong with this commercial?

The humor in this commercial stems from Simone’s, “Is that my leotard?” line. Let’s explore this line deeper.

This commercial is not only dumb, it’s disturbing. Here you have a white male wearing Simone Bile’s stolen leotard. Stealing someone’s leotard out of their locker is theft and could also be seen as a form of stalking. Clearly, this guy is trying to be just like Simone. A ‘clone’, if you will. That behavior, in and of itself, is disturbing. Combined with the stolen leotard, him attempting to recreate her routine and the fact that he copied Simone Biles’s Uber Eats order, that’s substantially “clone-ish” behavior. That behavior goes way beyond fan norms into stalker territory.

That Uber Eats decided to create a commercial that appears to depict a stalker showing up at Simone Biles’s practice session is quite disturbing. I’m not even sure how that entire behavior ties into Uber Eats. Is Uber Eats trying to say that it’s perfectly okay to exhibit this behavior towards a notable person?

Being a fan is one thing. Becoming a clone and stealing clothing from your idol crosses the line. That Uber Eats created a commercial that depicts this behavior simply to advertise their food delivery service is questionable. I don’t even see what one has to do with the other.

For the stalker reason alone, this is why this commercial is included in this series. It’s a bad commercial all around. It’s poorly conceived and written. It doesn’t have a point to make. It’s insensitive. However, it is professionally filmed. Regardless of hiring a professional commercial film company, there is really no point being made here that makes me want use Uber Eats to order food delivery. Just the opposite, in fact.

It Doesn’t Stop Here

There is a follow-on to the above commercial that proves that this guy is a stalker… Here, Simone’s, “I guess” line and brow-furrowing look proves that she’s not comfortable with this guy literally hanging around. He appears to have even stolen her leotard again.

Definitely an uncomfortable series of commercials. I’m not even sure why Simone would agree to being in these commercials considering her sexual abuse allegation with Olympics team doctor Larry Nassar.

And then there’s this one…

Rating: 2 out of 5 (depicts stalker behavior in an accepting way)

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Dumb Commercials Series: Eargo

Posted in analysis, commercials by commorancy on July 1, 2021

With this newest series, I will discuss the stupidity of various commercials and call out exactly why they are so stupid, even though it is the stupidity that also makes them somewhat humorous. I will also call out well written and clever commercials. Let’s explore.

This commercial has been recently playing heavily on some networks. I’ve seen it a LOT. Every time I see it, I also think how stupid it is.

American Pie

The commercial resorts to low-brow college humor to get its point across with oddly embarrassing results. The thing is, these two young people cannot possibly be this stupid!

First, why the hell would any couple begin talking about sex in such a blatant way right under their parent’s noses? The answer is, they wouldn’t. Without this, the commercial wouldn’t be nearly as funny. Unfortunately, the writers of this commercial thought that they needed to use this low-brow embarrassment as the basis for humor. There are many ways of crafting humor without resorting to such low-brow schadenfreude means to do it.

Second, who is the person with hearing problems in this commercial? Clearly, it isn’t the father.

To Whom Does This Apply?

The question regarding this commercial’s setup underscores yet another problem. Clearly, the father is wearing Eargo buds. However, her boyfriend/fiance/husband isn’t. If her boyfriend/fiance/husband at that age can’t hear her whispering the word ‘condom’, but her father can mere feet away, then her boyfriend desperately needs an ear exam. She would already know this. Also, if he can’t hear in a relatively quiet environment like that, he really does need a hearing exam. She would also compensate by knowing this fact about him.

In compensation for knowing her boyfriend/fiance/husband can’t hear well, why is she standing feet away trying to whisper-yell at him? It’s like she wants her parents to overhear how well her sex life is going. You’d think she’d walk around that counter, walk directly up to her boyfriend/fiance/husband and whisper it in his ear…. specifically knowing he can’t hear her. Better, wait until they are in the bedroom with the door closed. What’s the all fire hurry to know if he brought condoms right at that very moment? Was she planning on asking Dad for a few if boyfriend/fiance/husband didn’t have them? Ewww…

Unfortunately, this commercial doesn’t end properly by cutting back to the scene with her boyfriend/fiance/husband now wearing a set of Eargo with her whispering again, thus allowing him to hear every word. You know, to prove that Eargo’s technology actually solves that embarrassing problem.

The writers of this commercial lost their way even though it is professionally filmed. The only reason it gets more one more star than it should is solely because it is professionally filmed.

Rating: 3 out 5 (could have been a whole lot more funny and effective)

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