Random Thoughts – Randocity!

Dumb Commercials Series: Unilever

Posted in commercials, entertainment by commorancy on July 6, 2021

Here’s a brand awareness campaign. I don’t really understand the need to create this brand awareness, but here it is in all of its highly annoying glory. Let’s watch… then discuss.

What went wrong?

As you may notice, this is ad #7. Apparently, Unilever has created a whole passel of these things. I’ve watched a few of them, but this version is the one that’s being heavily played on the channels I’ve watched. Like the GrubHub delivery dance before it, it’s now being played in exceedingly heavy rotation. Whenever this commercial comes on, I turn it off.

What’s wrong with it? The pseudo rap segment in the middle of this advertising is as annoying as fingernails on a chalkboard (i.e. equal to GrubHub’s delivery dance music). If you’re planning on adding a rap segment, at least hire someone who can actually rap. In fact, this commercial is so annoying that it completely undermines the message of “good” that Unilever is actually claiming that it is doing for nebulous “communities”. Statements like these can be easily made, but which don’t need to be backed up.

In advertising, annoying advertising is fruitless and undermines the message. Clever is what bring in customers, what people remember and reinforces the message. This commercial is not clever, not unique, annoying and, most of all, completely forgettable.

I’m not even sure what the point is to this brand awareness campaign? In fact, I’d suggest that it’s actually better to advertise Dove, Suave and Hellmann‘s brands separately in their own commercial ads, then attach a small Unilever portion discussing the “good”. This brand awareness advertisement makes me want to avoid all of these brands when shopping. I don’t really care how much “good” you claim to be doing, I don’t want to hear about it in what may be the most annoying “brand awareness” commercial advertisement of 2021.

Rating: 1 of 5 (annoying, undermining, lame)

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Dumb Commercials Series: Grubhub Delivery Dance

Posted in commercials, entertainment by commorancy on July 5, 2021

Here’s a commercial that, on its surface, seems like a great idea. It’s got cutesy computer animation, a potentially decent premise, but it’s all ruined in an instant by selecting the most annoying and craptastic soundtrack imaginable. The question, though, what does it ultimately have to do with food delivery? Let’s watch…

What went wrong?

Obviously, the music. That, and Grubhub paid to put this commercial into exceedingly heavy rotation. Nearly every other commercial was this ad when it played. Worse, it was played at every single commercial break everywhere including on TV, on streaming services and even on YouTube. This commercial received so much saturation that it became sickening.

Word to the wise. If you’re planning on this heavy of a rotation for a commercial, produce three different commercials with three different songs and three different dances. That strategy wouldn’t necessarily make this specific commercial less annoying, but having three would at least reduce the need to complain about this specific ad.

Note, Grubhub has now disabled comments on YouTube for this ad. I don’t blame them. When comments were still live, most comments were not at all kind. Almost every comment seemed to complain how annoying this ad is. Thankfully, Grubhub listened and this ad is no longer in rotation, yet the comments drove the need to disable the comments.

The problem is, just like Uber Eat’s disconnected ads about its food delivery service, Grubhub’s disconnected ad is oddly cut from the same mold. This ad is not clever, it’s not unique and the music is, well, crappy and annoying. This ad is pretty straightforward and family friendly when compared to Uber Eat’s oddly stalkerish concept with Simone Biles.

Rating: 2 of 5 (annoying, overplayed, cutesy, amazingly bad music) — one extra star for the animation

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Brilliant Commercials Series: Doritos Ultrasound

Posted in commercials, entertainment by commorancy on July 3, 2021

Here’s a Doritos commercial, though not starring Ms. Morris this time. This commercial is both funny and brilliant, though just a touch dumb. Obviously, you have to suspend disbelief to find this setup humorous as this scenario is really not possible. However, it is rather funny and clever. Let’s watch…

Well, she did say, “Any day now”.

Rating: 4.5 out of 5 (brilliant, clever, but a bit dumb all at the same time).

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Brilliant Commercials Series: Yoplait (2008)

Posted in commercials, entertainment by commorancy on July 3, 2021

This commercial is a bit older, but again stars Jennifer R. Morris (noticing a trend yet?) This commercial is humorous, clever and brilliant. The seamstress is, well, kind of out of it. She never really catches on. Jennifer’s character keeps trying, nevertheless. Let’s watch…

Rating: 5 out of 5 (clever, brilliant, humorous)

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Brilliant Commercials Series: Verizon Wireless ‘Dead Zone’

Posted in commercials, entertainment by commorancy on July 3, 2021

This somewhat older commercial is, like Spectrum’s more recent commercial, brilliant and funny and sells the product in a subtle, yet clever way. The musical score completely sells what’s going on here in just a few notes. The commercial depicts a typical sort of horror setup where a couple moves into a home not knowing what horrors lurk within, but then it’s all debunked in an instant because of Verizon Wireless. The creepy neighbor is perfectly cast. The atmosphere which is set up here is brilliant and amazing, underscored by that brilliant soundtrack. It all comes together in just a few seconds and falls apart to instant humorous effect.

This one also stars Jennifer R. Morris as the ‘wife’. Jennifer can certainly pick these brilliant commercials. Though, her work in Spectrum’s more recent commercial shows exactly how great of an actress she really is.

Rating: 5 of 5 (perfect atmosphere, scary brilliant with a touch of perfect humor)

Brilliant Commercials Series: Spectrum Mobile

Posted in commercials, entertainment by commorancy on July 3, 2021

Here’s a commercial that is both funny and clever. The humor is spot on. It advertises the Spectrum product in a clever and unique way. The casting is perfect and the humor is timed perfectly. There’s nothing annoying about this commercial. The “genius scientist” (actress Jennifer R. Morris) is brilliant here. Jennifer has done a fair number of commercials in the past, but her work on this commercial is outstanding.

Rating: 5 out of 5 (brilliant and clever)

Part of the Dumb Commercials Series

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