Random Thoughts – Randocity!

Is the iPhone X Innovative?

Posted in Apple, botch, california by commorancy on September 17, 2017

Clearly, Apple thinks so. I’m also quite sure some avid Apple fanboys think so. Let’s explore what innovation is and what it isn’t and compare that to the iPhone X. Let’s explore.

What is innovation?

Innovation effectively means offering something that hasn’t been seen before, either on other devices or, in fact, at all. I’ll give an example of this. If I create a transporter that can rearrange matter into energy and safely transmit it from point A to B and reassmble it into a whole, that’s innovation. Why? Because even though the concept has existed in the Star Trek universe, it has never existed in the real world. This is true innovation and would ultimately change transportation fundamentally as we know it. Though I won’t get into the exact ramifications of such an invention, suffice it to say this technology would be a world game changer. This example is just to show the difference between true innovation and pseudo innovation. Innovation should be a world game changer to be true innovation.

So then, what is pseudo innovation? This type of innovation, also known as incremental innovation, is to take an existing device and extend it with a natural progression that people expect or, perhaps, have even asked for or because other devices on the market have already added it. As an example, this would be taking a traditional blender and exchanging the blender bowl with a small single service container that can double as a cup. This is a natural progression from an existing blender to a more useful and functional device. This is the kind of change that doesn’t change the world, but solves a small problem for much smaller subset of people.

iPhone X Design

Let’s dissect this design from top to bottom to better understand it better and understand why the iPhone X is not in any way truly innovative and only presents pseudo innovation.

  • OLED display While this is new to the iPhone, it is in no way new to mobile devices. Samsung has been shipping tablets and phones with AMOLED displays for years now. In fact, I’ve personally owned the Samsung Galaxy Tab S for at least 4 years that has a Super AMOLED display. This display has been amazing and remains that way to this day. Apple is substantially late to this party for the iPhone. While it’s new to Apple’s devices, OLED is not in any way a new technology created by Apple. Worse, Apple hobbled their OLED display with the unusual design of that large black brow at the top. I still have no explanation for covering 10% of the display with an unsightly black bar. Worse, when videos play or other active content is viewed, 1/10 of that content is now being obscured by that black bar unless you change the settings. Such a questionable addition to an expensive phone.
  • Removal of Touch ID This is actually negative innovation. Removal of useful features from a device serves only to leave more questions than answers. Touch ID is a relatively new addition to the iPhone. That Apple shipped the iPhone X without it is entirely unexpected. Apple should have postponed the release until they got this right. Touch ID is an intrinsic, non-intrusive technology that works in all conditions, secures the device using biometrics and offers a much safer alternative to login IDs and typing passwords (something entirely cumbersome on small phone devices).
  • Addition of Face ID — Face recognition on a phone, while new to the iPhone isn’t a new technology, nor was it created by Apple. Cameras have been capable of recognizing faces when taking photos, but it does not necessarily take the step to identify the person. Apple takes it to the identification level with Face ID. In fact, it takes it to the next step to use it to identify the owner of the phone. However, this is an untested new technology when used on a phone. While computers with hefty internet connections have been capable of performing this type of fast facial recognition, a phone will require a cloud service to provide such an identification. This means that your facial information will need to transmit to a cloud service and attempt to determine that you are you. It also means that this picture information may be stored on Apple’s servers for this purpose. It also means there’s a huge privacy concern here if Face ID captures something it shouldn’t have. Touch ID is never susceptible to this privacy intrusion problem.
  • Wireless ChargingAgain, Samsung devices have had wireless inductive charging for years. This addition, while new to Apple’s phones, is not in any way innovation. Wireless charging has previously existed on other non-Apple devices and, again, has not been created by Apple. Apple has embraced the Qi wireless charging standard up to a point. However, Apple has denied iPhone devices from using Qi fast charging, instead choosing to offer up Apple’s own standard sometime in 2018.
  • Fast Charging — This allows the phone to charge the battery perhaps 5x faster than the iPhone currently charges today. This is separate from Wireless Charging, but Wireless Charging can take advantage of it.
  • Edge to Edge DisplayWhile Apple’s implementation of this screen seems edge to edge, it really isn’t. There is a small bezel around the display due to the way the case is designed. While it is probably the most edge to edge display we’ve seen in a phone to date, it isn’t the first. Samsung’s Galaxy Note 8 offered at least side to side edge to edge display and a reasonably small top and bottom bezel. Suffice it to say that what Apple has done is merely semantics. Now, if Apple hadn’t added that questionable brow covering 10% of the display, it might have been a small achievement.
  • Faster CPU, more RAM, faster overall performance — To be expected in any new release, though it will be outdated quickly

In fact, none of what has been included on the iPhone X is in any way newly created ideas by Apple. Apple is firmly playing catchup with the Joneses (or in this case, Samsung). Samsung has already produced phones with every single one of the technological advances that Apple has put into the iPhone X.

Fanboys might claim that the iPhone X is all new. No, it’s all nuances. Apple is simply catching up with existing technologies and ideas to improve their new phones (and I use the word improve loosely). There is nothing actually innovative about the iPhone X. In fact, from a design perspective, it’s probably one of the ugliest phones Apple has yet produced. The brow seals that fate. If there were such Razzie awards for design, Apple would win it for 2017.

iPhone 8

This is one of those things that always irks me about Apple. That they’re releasing the iPhone 8 at all is a bit of a mystery. If you’re introducing a new phone, why keep this line of phones at all? Bet the bank on the new model or don’t do it. This is what Apple has always done in the past. That Apple is now hedging its bets on two different models seems a bit out of ordinary for a company that has typically bet the bank on new ideas. I guess Apple is getting conservative in its old age.

Other than wireless and fast charging introduced into the iPhone X, nothing else has trickled its way into the iPhone 8. Effectively, the iPhone 8 is simply a faster iPhone 7 with Qi wireless and fast charging support.

Let’s talk about wireless and fast charging a little here. While the iPhone 8 is capable of both wireless and fast charging, it won’t come with it out of the box. In fact, Apple’s fast wireless charging pads won’t be released until sometime (probably late spring) 2018. While there are other Qi Wireless chargers you can buy now, these chargers won’t fast charge. Worse, the iPhone 8 still ships with the standard Lightning USB cable and standard speed charger. If you want fast charging, you’re going to need to invest in the extra accessories (cables and chargers) to get that faster charging performance. Until Apple releases its wireless charging pad, you can’t even get wireless and fast charging together. In addition to your phone’s cost, expect to dump an extra $100-200 on these accessories (several times if you want something now and then again when Apple releases its accessories).

Mac Computers

Just to reiterate the point of lack of innovation, I’ll bring up one more point. The MacBook and Mac line of computers has been so stagnant and so far behind the times, I’m not even sure Apple can catch up at this point. While every other non-Apple notebook on the market (even the cheapest, smallest model) now includes a touch display, Apple continues to ship its Mac computers without touch surfaces in defiance of that trend. There’s a point where you have to realize that touch surfaces actually are a necessity to computing. The ironic thing is, we have Apple to blame for this dependency by Apple introducing the original iPad.

Yet, Apple’s stubborn stance on introducing touch displays on the Mac has actually become a sore point with these devices. Apple, lose your stubbornness and finally release touch friendly MacBook computers at the very least. Though, I’d like to see touch screens on every Mac computer. You’ve had Spotlight on the MacOS X for years now (the first step towards touch displays), yet here we are with one computer that has a Touch Bar. The Touch Bar is such a non-innovation as to be a step backwards.

Let’s just get rid of the worthless Touch Bar and finally introduce Macs with touch displays, which is what we want anyway. Since we’re playing catchup, let’s finally catch the Mac line up to every other non-Apple notebook.

Apple’s Worms

It’s clear, Apple has lost its innovative ways. Apple is now relying entirely upon existing technologies and ideas, firmly throwing together half-assed ideas and calling them complete. The iPhone X idea should have been tossed before it ever saw the light of day. Had Jobs been alive to see it, the iPhone X idea would have been tossed out the window in lieu of a new idea.

Additionally, Apple’s technology ideas across its product lines are entirely fractured:

  • The iPhone ships with Lightning connectors, but no other non-mobile computing device in Apple’s line up supports Lightning
  • The iPhone has removed the 3.5mm headphone jack for no other reason than, “just because”
  • New Macs now ship with USB-C, yet none of Apple’s mobile devices support this standard
  • USB-C Macs require dongles because none of Apple’s accessories support USB-C (other than the converter dongles)
  • The Apple Watch has no direct integration with the Mac. It only integrates with a single iPhone.
  • Apple ships Lightning headphones and those can only be used with the iPhone line, not Macs
  • Macs still fail to support touch displays
  • Macs still ship with 3.5mm headphone jacks
  • Apple’s magsafe adapters were amazingly innovative to supply power to the system, yet have been tossed out in lieu of the inferior USB-C connector
  • The iPhone and Mac are only half-assed integrated with each another. The best we get is USB connections and Airdrop. The Universal clipboard only works about half the time and even then it’s not always useful depending on copied content. The single app that works quite well is iMessage. In fact, the entire reason this integration works at all is because of iCloud.

Innovation is about putting together ideas that we’ve never before seen and that take risks. It’s about offering risky ideas in creating devices that offer the potential of changing the game entirely. There’s absolutely nothing about the iPhone X that’s a game changer. Yes, I do want an iPhone with an OLED display because I want the super high contrast ratio and vibrant colors. If that had been available on the iPhone 8, I’d probably have upgraded. For now, there’s no reason to upgrade from any of Apple’s most recent products. Wireless charging just isn’t enough. A hobbled OLED display is just not worth it.

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2 Responses

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  1. Jordy said, on December 4, 2017 at 3:04 pm

    yes some features are not innovation like the OLED display is not new in tech

    Like

    • commorancy said, on December 4, 2017 at 3:39 pm

      Hi Jordy,

      Thanks for commenting!

      Agreed, OLED screen technology is not new. In fact, the point in getting an OLED screen is to see not only a much higher contrast ratio, but also more vivid colors. Instead, Apple replaced the LCD screen for the OLED screen and then proceeded to mute the color range to appear just like their LCD screens. When putting an LCD screen iPhone 7 Plus next to the iPhone X, you’ll see that the color rendition is so exacting compared to LCD that it makes you wonder how much time Apple engineers spent dumbing down that OLED screen to perfect that muted LCD color calibration.

      Worse, I’ve found no preference setting to enable a vivid color mode on the iPhone X’s OLED screen. One of the reasons I like OLED screens is due to its more vibrant color range and natural skin tones. Putting a Samsung S5 (2014) OLED screen next to the iPhone X shows a night and day difference in color rendition. Though, I will say that Samsung’s OLED displays have a tendency to blow out the greens a little too much at times. But, I’ll certainly take the occasional blown out greens to get the higher vibrancy. I have to facepalm at what Apple has done to that OLED screen on the iPhone X.

      Like


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