Lost with Apple’s iPhones for 2018?
You might be asking, “What is an iPhone Xr? Why would I want that model?” Well, let’s dive right in to discuss what these phone models are and how they stack up. Let’s explore.
iPhone X models for 2018
What new models iPhones are there for 2018? Well, there are several new models this year. Here’s the rundown of these models. The new models include the iPhone Xs, iPhone Xs Max and the iPhone Xr. Yep, that’s it. No new iPhone 8. No iPhone 9. Nothing else for phones.
Let’s Talk Models
- iPhone Xs Max — This is by far the biggest iPhone X model so far. It sports a 6.5″ OLED display. It is about the same physical size as an iPhone 8 Plus.
- Pricing:
- 64GB = $1099
- 256GB = $1249
- 512GB = $1449 (really, Apple?)
- Pricing:
- iPhone Xs — This is the same size as the former iPhone X, its earlier sibling. This phone sports a 5.8 inch display, the same as earlier iPhone X.
- Pricing:
- 64GB = $999
- 256GB = $1149
- 512GB = $1349
- Pricing:
- iPhone Xr — This is a “brand new” model in the iPhone X lineup. It sports a 6.1″ sized display. It’s slightly smaller than an iPhone 8 plus. With the iPhone Xr, instead of using the more costly OLED tech, Apple has redesigned this model with a LCD screen. Unfortunately, as with most cost cutting measures, Apple has reduced the resolution by a LOT.
- Instead of resolution in the thousands, now it’s back in the hundreds at 1792 x 828. These are resolutions we’ve not seen since the iPhone 8 at 1334 x 750. Somewhat higher than the iPhone 8, yes, but this phone is a huge step backward for Apple.
- OLED has a contrast ratio of 1 million to 1 where LCD has a contrast ratio of 1400:1. This means that when viewing the iPhone Xr screen, you’re going to see that dull grey background whenever the screen is black.
- This model is also missing the following features:
- No 3D Touch
- 2 meter water resistance reduced to 1 meter
- No 512GB model.. tops out at 256GB
- No HDR display (not that this matters much as Apple has dumbed down the OLED display intentionally)
- No Dual Cameras — Single camera only
- Pricing:
- 64GB = $749
- 128GB = $799
- 256GB = $899
What it comes down to is that if you’re looking for a less expensive version of the iPhone X and you’re willing to forgo the above features, the iPhone Xr is probably what you want. Personally, I still want TouchID, which is still missing from these newest X models.
There’s nothing really new here for me to jump for joy over. These models are entirely expected as next versions, though the prices are excessively high. Seriously, $1449 for a 512GB iPhone Xs Max? That’s the price of a notebook computer which has twice the features, twice the power and twice the number of applications. I shake my head at this pricing. Apple has completely lost it.
I still have my iPhone 7 Plus and it’s working like a champ. I’ve no need to jump into the X with that stupid black brow. I was hoping Apple would have gotten rid of that by the second generation. Nope. Apple, what the hell is going on over at 1 Infinite Loop? Are you guys too busy building circular buildings instead of focusing on actually building new innovative products?
Apple Watch
Probably the most innovative thing that has come out of Apple for 2018 is the newest Apple Watch, with its somewhat larger display and a back that’s supposed to improve LTE service quality. That’s not saying much. Unfortunately, the larger size has the downside of actually making the watch even bigger. Do they think we really want to wear BIGGER watches? Though, a bigger watch may mean a slightly bigger battery and perhaps slightly longer run times. This is important for those of you who actually use the LTE feature. I don’t.
I was hoping for an actual round watch this time around. After all, Android has had these for years now. Where is Apple with a round watch? No idea, they keep focusing on these silly rectangular watches and adding stupid battery hungry technologies like LTE. You can’t really use a watch as a phone, so why bother with that? I guess someone finds the LTE part useful, but I don’t.
MacBook Pro
I’ll make this next 2018 intro short and sweet. It’s about friggin’ time Apple introduced the 32GB version of the MacBook Pro. Of course, the 2018 MacBook Pro also offers 6 core processors. That’s nice, but the 32GB of RAM is much more interesting. Though, by now these computers should be sporting 128GB of RAM, not a piddly 32.
Apple, where’s the touch screen on the MacBook Pro? Why the hell doesn’t this computer have a touch screen in 2018?
iPad 9.7″
Apple reintroduces this size yet again. This size existed several years ago in the Pro format (supported Apple Pencil) and was discontinued. Now they’re introducing it again as though it’s some new thing. The only thing that makes this ‘new’ iPad special is that it now supports the Apple Pencil. Every iPhad… er iPad should have had Apple Pencil support the year after the Pencil was launched. In fact, every touch surface that Apple now produces should support the Apple Pencil including the iPhone, iPod touch, iPad, Watch and the MacBook Pro. By limiting which products support the Pencil is entirely stupid. Apple, don’t you want to sell your products?
What Apple chooses to do with its product lineup is always questionable, but in reality nothing truly innovative has come out of Apple since the first gen Apple Watch and the Airpods. Everything else has been limited extensions of existing products including “The new 9.7-inch iPad”, which is effectively a reintroduction of the 9.7″ iPad Pro sans the edge connector for the Smart Keyboard.
Lateral Innovation
I don’t consider extending an existing product as true innovation. I consider it lateral innovation. Lateral innovation is defined as copying the design of an existing product and then adding small features that don’t significantly improve the design. True innovation means new products that have never before existed. Apple hasn’t launched a truly new product since the Apple Watch and that was in April 24, 2015. That was over 3 years ago. Apple hasn’t launched a truly new product in over 3 years!
Man, get with the program Apple. Your relevance is waning. If you, the reader, want to find pricing of any of the other (ahem) “new” products, mosey on over to Apple.com and take a look for yourselves. You might be surprised… and not for the better.
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Is the iPhone X Innovative?
Clearly, Apple thinks so. I’m also quite sure some avid Apple fanboys think so. Let’s explore what innovation is and what it isn’t and compare that to the iPhone X. Let’s explore.
What is innovation?
Innovation effectively means offering something that hasn’t been seen before, either on other devices or, in fact, at all. I’ll give an example of this. If I create a transporter that can rearrange matter into energy and safely transmit it from point A to B and reassemble it into a whole, that’s innovation. Why? Because even though the concept has existed in the Star Trek universe, it has never existed in the real world. This is true innovation and would ultimately change transportation fundamentally as we know it. Though I won’t get into the exact ramifications of such an invention, suffice it to say this technology would be a world game changer. This example is just to show the difference between true innovation and pseudo innovation. Innovation should be a world game changer to be true innovation.
So then, what is pseudo innovation? This type of innovation, also known as incremental innovation, is to take an existing device and extend it with a natural progression that people expect or, perhaps, have even asked for or because other devices on the market have already added it. As an example, this would be taking a traditional blender and exchanging the blender bowl with a small single service container that can double as a cup. This is a natural progression from an existing blender to a more useful and functional device. This is the kind of change that doesn’t change the world, but solves a small problem for much smaller subset of people.
iPhone X Design
Let’s dissect this design from top to bottom to better understand it better and understand why the iPhone X is not in any way truly innovative and only presents pseudo or iterative innovation.
In fact, none of what has been included on the iPhone X is in any way newly created ideas by Apple. Apple is firmly playing catchup with the Joneses (or in this case, Samsung). Samsung has already produced phones with every single one of the technological advances that Apple has put into the iPhone X.
Fanboys might claim that the iPhone X is all new. No, it’s all nuances. Apple is simply catching up with existing technologies and ideas to improve their new phones (and I use the word improve loosely). There is nothing actually innovative about the iPhone X. In fact, from a design perspective, it’s probably one of the ugliest phones Apple has yet produced. The brow seals that fate. If there were such Razzie awards for design, Apple would win it for 2017.
iPhone 8
This is one of those things that always irks me about Apple. That they’re releasing the iPhone 8 at all is a bit of a mystery. If you’re introducing a new phone, why keep this line of phones at all? Bet the bank on the new model or don’t do it. This is what Apple has always done in the past. That Apple is now hedging its bets on two different models seems a bit out of ordinary for a company that has typically bet the bank on new ideas. I guess Apple is getting conservative in its old age.
Other than wireless and fast charging introduced into the iPhone X, nothing else has trickled its way into the iPhone 8. Effectively, the iPhone 8 is simply a faster iPhone 7 with Qi wireless and fast charging support.
Let’s talk about wireless and fast charging a little here. While the iPhone 8 is capable of both wireless and fast charging, it won’t come with it out of the box. In fact, Apple’s fast wireless charging pads won’t be released until sometime (probably late spring) 2018. While there are other Qi Wireless chargers you can buy now, these chargers won’t fast charge. Worse, the iPhone 8 still ships with the standard Lightning USB cable and standard speed charger. If you want fast charging, you’re going to need to invest in the extra accessories (cables and chargers) to get that faster charging performance. Until Apple releases its wireless charging pad, you can’t even get wireless and fast charging together. In addition to your phone’s cost, expect to dump an extra $100-200 on these accessories (several times if you want something now and then again when Apple releases its accessories).
Mac Computers
Just to reiterate the point of lack of innovation, I’ll bring up one more point. The MacBook and Mac line of computers has been so stagnant and so far behind the times, I’m not even sure Apple can catch up at this point. While every other non-Apple notebook on the market (even the cheapest, smallest model) now includes a touch display, Apple continues to ship its Mac computers without touch surfaces in defiance of that trend. There’s a point where you have to realize that touch surfaces actually are a necessity to computing. The ironic thing is, we have Apple to blame for this dependency by Apple introducing the original iPad.
Yet, Apple’s stubborn stance on introducing touch displays on the Mac has actually become a sore point with these devices. Apple, lose your stubbornness and finally release touch friendly MacBook computers at the very least. Though, I’d like to see touch screens on every Mac computer. You’ve had Spotlight on the MacOS X for years now (the first step towards touch displays), yet here we are with one computer that has a Touch Bar. The Touch Bar is such a non-innovation as to be a step backwards.
Let’s just get rid of the worthless Touch Bar and finally introduce Macs with touch displays, which is what we want anyway. Since we’re playing catchup, let’s finally catch the Mac line up to every other non-Apple notebook.
Apple’s Worms
It’s clear, Apple has lost its innovative ways. Apple is now relying entirely upon existing technologies and ideas, firmly throwing together half-assed ideas and calling them complete. The iPhone X idea should have been tossed before it ever saw the light of day. Had Jobs been alive to see it, the iPhone X idea would have been tossed out the window in lieu of a new idea.
The iPhone and Mac are only half-assed integrated with one another. The best we get is USB connections and Airdrop. The Universal clipboard only works about half the time and even then it’s not always useful depending on copied content. The single app that works quite well is iMessage. In fact, the entire reason this integration works at all is because of iCloud.
Additionally, Apple’s technology ideas across its product lines are entirely fractured:
Innovation is about putting together ideas that we’ve never before seen and that take risks. It’s about offering risky ideas in creating devices that offer the potential of changing the game entirely. There’s absolutely nothing about the iPhone X that’s a game changer. Yes, I do want an iPhone with an OLED display because I want the super high contrast ratio and vibrant colors. If that had been available on the iPhone 8, I’d probably have upgraded. For now, there’s no reason to upgrade from any of Apple’s most recent products. Wireless charging just isn’t enough. A hobbled OLED display is just not worth it.
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