Random Thoughts – Randocity!

All things must come to an end, some sooner than others. Google+ is now officially dead and being withdrawn from Google’s product suites one at a time starting with YouTube. To Google I say, thank you.

Good riddance to bad rubbish

I’m not saying that Google+ wasn’t well conceived, it just wasn’t well designed. As with a lot of Google’s products, they are created with the best of intentions, but the actual deployment of the idea leaves a lot to be desired. Google+ was definitely one that falls into the leaving-lots-to-be-desired category. It’s sad too because had Google done it right, they could have overtaken Facebook.

Instead of turning Google+ into a system that was actually useful, they used it as a back end single-signon product. Meaning, instead of being actually usable as a social platform to meet and discuss cool things with people you didn’t know, it ended up being just another single-signon tool. Yet another profile to be managed in thousands of other profiles. Not only that, they tied it into every product in the Google chain. This meant that in order to use any other Google product, you were forced to sign up for a Google+ account whether you used it or not.

The Real Problem? YouTube

Google+’s main bane was YouTube. Once Google got it into their heads that this was the end-all-be-all platform, they integrated it into YouTube in a way that made YouTube practically impossible to have discussions any longer. So, you would watch a video and then try to comment. In some cases you could, in other cases you couldn’t. The Reply link was sometimes there and sometimes not. I realize the reason why. It had to do with Google+ permissions. If the user didn’t allow people outside the ‘circles’ to comment, their thread was closed. This made it almost impossible to have decent conversations with people. Additionally, all of the old YouTube comments prior to the Google+ integration were entirely closed. You couldn’t comment on these at all (even if they were a month old). Frustrating.

A Social Platform?

Hardly. While Facebook isn’t the best at being a social platform, it is still a whole lot better than Google+ ever was. In fact, Google+ was so convoluted, you’d sometimes get comments from YouTube, sometime from Google+ and sometimes from both in your inbox. There was no rhyme or reason as to why it was this way. It just was.

I know what Google was trying to do here, they just didn’t do it well. Their version of a social platform was so all-over-the-place that it just wasn’t fun to use. It was even harder to find people on it, though they tried to make it easy through the Google contacts and circles. But, it just wasn’t easy or fun to use.

Google’s overreaching TOS

Worse, violating Google+’s terms and conditions could get your Google account closed, no ifs, ands or buts about it. If you valued your Google account, you really didn’t want to muck with Google+ for fear of writing the wrong thing and triggering the wrath of Google down on your account. With Facebook, no problem. If your Facebook account is closed (not likely), it wouldn’t affect your email accounts or any thing else in Google’s network. With Twitter, also no problem. If either of these social accounts are closed, it’s an inconvenience. If your email account closes, that’s a major problem.

Tying this supposed social platform to all of Google’s terms meant you were very limited in what you could say or do without accidentally triggering the wrath of the Google admins. If you did manage to trigger the wrath of the Google admins and they closed your account, there was no easy appeals process. It was simply better to play it safe than endanger your email account. It was far easier to participate in Twitter and Facebook and not worry about that problem.

Distractions

At best, Google+ was an unnecessary idea that didn’t need to be realized. In fact, for far too long Google has been distracted. Distracted with Android, distracted with Google+, distracted with Gmail, distracted with Google Apps, distracted with Postini, distracted with Blogger and distracted with Ad Words. It’s not that these other platforms aren’t worth it to the people who use them, it’s just that Google’s bread and butter is still Search. But, what of Search? When was the last time Google really made any innovations around search or in making searching better? Not recently. The last innovation to Search was Ad Words and that was less about innovation and more about monetizing it. That was also a very long time ago.

It’s time for Google to shed many of these silly distractions and get back to their core business… Search. Let’s get rid of these unnecessary distractions like Google+ and shed the baggage that has been encumbering Google as of late. Until Google can really focus on its core products, it will continue to flounder with these dead and dying products like Google+.

It’s long overdue for Google to kill off some of these useless unnecessary products and I’m glad to see that Google+ is the first to go. Perhaps Google is now on its way to recovering from this string of recent bad decisions it has been making. Though to see this, we will have to wait as only time will tell.

For now, I say with passion, “Good riddance to bad rubbish. Goodbye Google+.”