The rise and danger of private fat loss infomercials

Recently, a number of seemingly trustworthy individuals have arisen from who-knows-where to put out very long form infomercials (around 40-50 minutes or longer), which ultimately espouse some kind of fat loss product. The dangers with these infomercial claims lie within. Let’s explore.
Dr. Amy Lee
While I despise calling out specific individual web hucksters, here’s one who claims to be an M.D. or medical doctor. While she may have an M.D. degree (though, I can’t easily confirm this), she is clearly misinforming the public with her long-form video.
In her exceedingly long form video, she calls out 3 harmful foods and then proceeds to describe why these foods are so harmful, in her opinion. The ‘in her opinion’ is exactly why this video is so dangerous to watch.
Let’s closely examine one of these three “damaging” ingredients, high fructose corn syrup, otherwise known as HFCS.
While I’m not going to state that eating HFCS is good for you in any way… and it isn’t, Dr. Lee is sadly and completely misinformed with this substance. She claims that HFCS is treated as an unknown substance by the brain and body. This claim is entirely and 100% patently false. The body knows exactly what fructose is and how to process it. It is NOT “unknown” to the body or the brain. Fructose is a simple sugar (unless bound to glucose as a complex sugar), one of many forms of sugars available in foods. High Fructose Corn Syrup is just as it sounds… a syrup that contains a high amounts of fructose. How it gets that high level concentration of fructose is in how this syrup is produced.

Fructose is a naturally occurring sugar in nature and occurs in all fruits in combination with sucrose and glucose (other forms of sugars). The body knows exactly how to process and break down sucrose, lactose, maltose, maltodextrin and, yes, even fructose. The digestive tract has enzymes ready to break these substances down into glucose for use by the body. Glucose is sometimes also called dextrose. To be fair, fructose (when not bound to glucose) is considered a simple sugar which is broken down in the liver, which is the reason it can cause liver problems if eaten to excess (more on this below).
The body cannot utilize complex sugars (sugars with multiple molecules bound together). It must break these into the simplest sugar, glucose. The body utilizes enzymes for this process. Only glucose can be used by the body within the blood stream.
Dr. Lee is entirely misinformed and is then misinforming you when you watch her video. She doesn’t seem to understand that fructose is not an “unknown” substance. It is very much a known substance to the body.
Let’s get down to the reason why HFCS is bad for the body. High fructose corn syrup is ultimately processed by the liver (at least the fructose portion) in ways that can lead to liver damage and liver disease. It is this liver damage which leads to further reactions by the body, such as insulin problems leading to obesity which can lead to diabetes. It is this liver damage and potentially other organ damage from consumption of high levels of fructose that can lead to these problems.

The body can tolerate levels of fructose consumed from fruits. One orange may contain ~12g of sugar with about 3.2g of that being fructose (about 27% of all of the sugar in that orange). One can of soda may contain up to 36g of sugar when sweetened with HFCS and may contain at least 18g of fructose (half of all sugars in that can). It would take consuming 5.6 oranges to consume the same amount of fructose in one can of HFCS sweetened soda. If you consume 5 cans of soda in a day, you’ve consumed the same amount of fructose as eating at least 28 oranges during that day. Who eats 28 oranges a day?
While it’s easy to consume 5 cans of HFCS soda, it is indeed much more difficult to consume 28 oranges in one day. That doesn’t take into account additional sources of HFCS that can also be found in ketchup, bread, cereal, yogurt (yes, that fruit at the bottom may contain HFCS), jelly / jams, peanut butter, candies (Snickers, Mars Bars, etc), salad dressing, juices, cereal bars, baked goods (cookies, cakes, pies) and the list goes on. Just read the ingredient label to see if a specific food contains HFCS. If it does, you might want to steer clear.
However, Dr. Lee suggests HFCS interferes with hormones, particularly the hormone that regulates hunger. It might do this, but more likely it interferes with liver function which leads to other problems within the body. The liver is designed to weed out toxins from the body, but if HFCS is interfering with or blocking that process, toxins may be getting into the body to interfere with the hormones, the pancreas and other organs in the body. It may not be HFCS directly causing these issues, but instead the fructose overload causes the organs of the body to fail their functions, such as the liver and pancreas.
Additionally, overloading the body with sugar is never a good thing, no matter the type. Fructose is but one sugar. Keep in mind that HFCS contains approximately 42% fructose with the remaining 68% made up of sucrose and glucose. It’s not necessarily just the fructose doing the damage here. The remaining 68% of sugar is still acting on the body in ways that may be triggering other problems. Sure, fructose is there, but it’s entirely disingenuous to ignore the remaining 68% of sugars in HFCS as if it weren’t there and as if weren’t potentially problematic.
When you’re watching videos like hers, use caution and do some research to find out if what’s she’s saying makes any sense at all. Don’t blindly follow a person like her without doing research. Doctors may seem intelligent because of that degree hanging on their wall, but it’s clear that many don’t do their home work. Dr. Lee clearly hasn’t been doing her homework.
“I’m Full” trigger

Further, Dr. Lee suggests blame on HFCS for interfering with the “I’m Full” signal after eating. It’s not just fructose that triggers that response in the body. Any sugar (or even high starch food) does this. Consuming massive amounts of sugar or starch in any form automatically interferes with the “I’m Full” sensation. Why? Because consuming sugar triggers this response early, but it doesn’t last.
After the consumed sugar, which is entirely devoid of vitamins and minerals, is done being processed, the body realizes it hasn’t received any nutrition. From that sugar intake, the body has simply received a quick energy boost. That’s great if you need that energy boost to run or perform exercise. That sugar is used by the muscles to function. However, that sugar, once processed and done, leaves the body wanting actual sustenance. It wants vitamins and minerals that were not in that sugar. So, the body triggers the hunger sensation to force you to eat food again hoping that you’ll eat something meaningful this time. Something that satisfies the body’s need for vitamins and minerals.
This is why when you eat a meal that’s healthy and nutritious, you feel satisfied for far longer than when you consume a can of soda or a candy bar. A soda can satisfies the hunger craving for a very short time… perhaps 30 minutes. After that, the body then asks for food again, the actual chewable kind.
Processed Food vs Whole Natural Food

Here’s where we come to the crux of the problem. The body was designed to process whole natural foods, not highly processed, concocted food items from industrial machines.
By pulverizing ingredients into tiny, but concentrated powders, then reconstituting them into baked goods, pies, cakes and candies, the body wasn’t designed to handle foods with these levels of ingredient concentrations. The body was designed to handle and process naturally occurring concentrations as they were grown in nature. When these items are pulverized, powdered and highly concentrated, then reconstituted, the body doesn’t handle these overly concentrated foodstuffs well at all. Oh, it will process much of this highly concentrated food, but it will also just as easily put it on your hips.

This is why cakes (and breads), which rely on concentrated processed flour and concentrated processed sugars aren’t always considered the healthiest of food choices. Healthy foods come from nature, directly from nature. We all know that. Foods that don’t come from nature and which are manmade are typically considered less healthy food options. Though, bread has its place when consumed in moderation.
Olean
Here’s where Dr. Lee’s video takes a huge weird turn. Now she begins harping on a product that is not only not a carbohydrate (which she clearly states it is), it’s almost non-existent in the market. Olean was a type of oil or fat. Dr. Lee is clearly misinformed about this product. It’s also exactly when I rolled my eyes and turned her video off as pointless.
Olean or Olestra was a type of alternative oil that was briefly introduced into the market for commercial use. Some potato chip makers adopted this new oil in hopes that it would be a miracle baking product. Unfortunately, this oil product turned into a literal nightmare for potato chip producers and any other company that chose to use it in baked goods.
This oil is not at all digestible by the body. Most oils are fully digestible as fat. Olean isn’t. Whenever it is consumed within foods, the body excretes this product 100% through the bowels. The trouble is, at the time, it caused many problems with many people. Because this “new” oil was touted as a low fat alternative, people bought and ate these chips with all of the careless abandon you might imagine.
The trouble is, eating foods to this level of excess, particularly this food ingredient, led to many problems including anal leakage and major bouts of explosive diarrhea. Because too many people chose to eat Olean-fried potato chips to excess, this is how Olean got such a bad wrap. As a result and because of all of the complaints, about 6 months after introduction, potato chip makers stopped using this oil completely. This all happened in the span of about 6-9 months in… get this, 1996.
This product hasn’t been widely used in commercial food products in over 20+ years. Yes, that’s 20+ years! Apparently, though, Olestra may still be in limited use in certain products in very small quantities and it may go unlabeled due to its small quantities. Why Dr. Lee has decided to dredge up a 20+ year old oil food product that is effectively no longer on the market to harp on as though it were still being sold in products today, I have no idea. Sure, it was a bad product at the time, but it was off the market in around 6-9 months after introduction and hasn’t been used in any substantial way since!

Again, Dr. Lee ends up way off on a tangent that has no practical value in the fat loss or nutrition industry today. There are basically no food products today that contain Olestra / Olean. Even at the time, you couldn’t purchase this oil for use at home. The only oils available on the shelves then were those that are still available today, like peanut, olive, safflower, corn, vegetable and, yes, even Canola (introduced in 1978). While coconut, avocado and olive oils were burgeoning during the 90s, they have since become much more ubiquitous and commonly available in regular supermarkets. Olean / Olestra was never made available to consumers, only to commercial food producers. I know from first hand experience. I attempted to buy Olean in supermarkets, but it never appeared on the supermarket shelf during its short time on the market.
History of Products
It’s important to understand the history of food products that a would-be huckster uses to entice you to buy into whatever thing they end up hawking. Once you know the history of a product like Olean, you can easily spot when someone is trying to pull the wool over your eyes with their lies.
Doctor or not, she has a fiduciary responsibility to understand what’s she’s saying. If she’s trying to pull some bullshit on you, you need to be able to recognize that quickly and easily.
Hucksters Abound
This isn’t the only private web site infomercial like this. I’ve seen several others about this length in duration. Typically, they’re hosted by either a seeming professional, like a doctor or they’re hosted by a 20something male or female bodybuilder in near perfect shape.
It’s these tricks that video producers use to lead you in and then foist a bunch of garbage on you to make you think the host is intelligent and knows what the hell they’re saying. In fact, if you dig deep, you find that it’s a script written by someone who just threw together random unrelated “facts” (which usually aren’t facts at all) and then use that rhetoric to entice you into some supplement product that they plan to sell you for $40 to $100 per bottle.
Once you get to the end of the video, if you even last that long, I urge you to take the name of product and Google it. Look and see if that same product is being sold on Amazon and, if so, look at Amazon’s reviews closely. Most times, you’ll find the product doesn’t work. Sometimes these products don’t make it onto Amazon by name. Instead, find the ingredients and look for a similar product on Amazon containing the same ingredients and look for those reviews.
You might be surprised to find that people using a supplement with those same exact ingredients have found it not to do anything other than make a hole in your wallet. It’s wise to be cautious when watching these purported self-proclaimed authorities when the whole goal is to hawk some product at the end.
Fat Loss
If you’re really intent on losing fat, you’ll need to do three basic things and none of these rely on taking “magic” supplements:

- Choose whole natural foods that will fill you up and leave you satisfied
- Eat less foods throughout the day (i.e., monitor your calorie intake)
- Eat smaller, but more frequent meals throughout the day.
Number one keeps your hunger in check. You can keep your mind occupied on other tasks for longer and have the energy needed to maintain those tasks.
Number two reduces the amount of calories you eat. By eating properly following number one, number two may sort itself out naturally. But, you may still need to count your calories for a period of time to be sure you remain on track.
Number three keeps your metabolism at full steam throughout the day. If you have a slow metabolism, you will need to increase the frequency of meals, but reduce their size. Around 250 calories per meal is enough. This keeps the furnace lit and the body’s metabolism high enough to burn fat.
The best type of food to eat is the food you make yourself. Why? Because you know exactly what goes into that food. You made it, you added the ingredients, you chose what went into it. When you eat out at restaurants, you have no idea what they choose to add to the foods. Could they use Olestra? Doubtful, but it isn’t outside the realm of possibility. Unlike store bought foods which require Nutrition Facts labels, restaurants are under no such obligations to tell you exactly what goes into their menu items. If you want your best option for fat loss, you need to control the foods you eat and you can only do that by making your meals yourself at home from whole fresh ingredients.
The final thing that you need, which isn’t in the list… is to know your resting metabolism. This is important to know what calorie level you need to remain in fat burning mode. Additionally, you may need to stop drinking alcohol of any kind for a period of time. Alcohol consumption may halt fat loss and put a stopper on it for several days. If you’re intent on losing fat, you’ll need to make the necessary dietary changes to ensure your body remains in fat loss mode. That only happens by eating under your resting metabolic rate (RMR) and by eating in an appropriate way with healthy nutritious meals.
Typically, an average adult’s RMR is somewhere between 1700 and 2000 calories per day. You can get your RMR measured at many gyms and fitness centers. Your doctor or a nutritionist may also have access to such a device. Knowing your resting metabolic rate is key to understanding how much food is too much or too little per day.
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