Random Thoughts – Randocity!

Dumb Commercials Series: Eargo

Posted in analysis, commercials by commorancy on July 1, 2021

With this newest series, I will discuss the stupidity of various commercials and call out exactly why they are so stupid, even though it is the stupidity that also makes them somewhat humorous. I will also call out well written and clever commercials. Let’s explore.

This commercial has been recently playing heavily on some networks. I’ve seen it a LOT. Every time I see it, I also think how stupid it is.

American Pie

The commercial resorts to low-brow college humor to get its point across with oddly embarrassing results. The thing is, these two young people cannot possibly be this stupid!

First, why the hell would any couple begin talking about sex in such a blatant way right under their parent’s noses? The answer is, they wouldn’t. Without this, the commercial wouldn’t be nearly as funny. Unfortunately, the writers of this commercial thought that they needed to use this low-brow embarrassment as the basis for humor. There are many ways of crafting humor without resorting to such low-brow schadenfreude means to do it.

Second, who is the person with hearing problems in this commercial? Clearly, it isn’t the father.

To Whom Does This Apply?

The question regarding this commercial’s setup underscores yet another problem. Clearly, the father is wearing Eargo buds. However, her boyfriend/fiance/husband isn’t. If her boyfriend/fiance/husband at that age can’t hear her whispering the word ‘condom’, but her father can mere feet away, then her boyfriend desperately needs an ear exam. She would already know this. Also, if he can’t hear in a relatively quiet environment like that, he really does need a hearing exam. She would also compensate by knowing this fact about him.

In compensation for knowing her boyfriend/fiance/husband can’t hear well, why is she standing feet away trying to whisper-yell at him? It’s like she wants her parents to overhear how well her sex life is going. You’d think she’d walk around that counter, walk directly up to her boyfriend/fiance/husband and whisper it in his ear…. specifically knowing he can’t hear her. Better, wait until they are in the bedroom with the door closed. What’s the all fire hurry to know if he brought condoms right at that very moment? Was she planning on asking Dad for a few if boyfriend/fiance/husband didn’t have them? Ewww…

Unfortunately, this commercial doesn’t end properly by cutting back to the scene with her boyfriend/fiance/husband now wearing a set of Eargo with her whispering again, thus allowing him to hear every word. You know, to prove that Eargo’s technology actually solves that embarrassing problem.

The writers of this commercial lost their way even though it is professionally filmed. The only reason it gets more one more star than it should is solely because it is professionally filmed.

Rating: 3 out 5 (could have been a whole lot more funny and effective)

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